NU & HC marketing Manager - Egypt & Sudan

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Nutrition business group

Knorr is North Africa, Levant & Iraq largest power brand, with strong footprint (80% of nutrition business) in Egypt. Have an undisputed leadership position of 76% in bullion and 46% in Meal makers.

Source of growth:

GET KNORR OUT OF THE CUPBOARD!! As big as the brand is today... The headroom for growth is massive! Knorr No1 bullion brand in Egypt, in Bouillon we are found in 80% of household cupboards BUT ONLY used in 20% of the dishes!  In Meal Makers Knorr is in 50% of the cupboards but only in 16% of the dishes.

In short, we have a big opportunity to get into more top dish occasions, and to drive the growth of the category and grow disproportionately out of it.

Home Care business group

Home care in Egypt and Sudan is the smallest category and one of our biggest white space.

The business is predominantly in fabric enhancers where we are strongly growing shares at +700bps.

The footprint of the current business is in modern trade channel where penetration in GT is still subdued.

Premiumization on both portfolio and channel perspective is a great accretive source of growth for the category.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are  a person who would be really keen to impact positively every household in Egypt and Sudan to brighten their life and excite them every day with exciting delicious dishes and be part of their special everyday life  then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The candidate will report to the NALI Nutrition, IC  & Home care Marketing Director and will be responsible for leading Egypt & Sudan Business. He/she will lead the nutrition & Home care business team to deliver profitable and competitive growth in Egypt and Sudan.

Key accountabilities:

• Driving strategic priorities of accelerating Core, shape up Our portfolio, and build whitespaces.

• Lead Market Development Agenda for Egypt (One of the Top globally tracked cell in Nutrition) in light of new Global framework focusing on Top Dish/Occasions, working on communication and mix development.

• Competitive Growth Lead & mobilize CCBT behind Competitive growth agenda led by volume growth.

• Build an investment ready model to support marketing initiatives Own & Lead Category P&L, pricing scenarios, Maxing the Mix, Product logic & re-engineering, and Budget optimization, with a strong cost control approach to stay competitive.

• Lead unmissably superior portfolio transformation & Multi-Year Innovation programs: Partner with R&D leveraging our best technology capabilities developing 100% local mixes with superior formulas that beats competition that are in line with Egyptian latest trends and change in market dynamics, Partner with CMI on Product & Concept testing, mobilize CD team to see unmissable innovations landing in & being scaled.

Lead potential premiumization opportunities in Home care.

• Develop Strong future fit Marketers and business leaders who are digitally & AI enabled to drive efficiency and better productivity.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Minimum 10 years in Consumer Marketing, with substantial experience in Foods.

• Leads with a growth mindset, ability to mobilize the cross functional teams to accelerates business performance.

• Strategic thinker, inspiring storyteller, action enabler with short- and long-term impact.

• Deep passion and understanding of consumers and the external environment.

• Ideally with genuine passion for great tasting food and a fun to work with person.

Skills

Nutrition is a local to local category that needs a person who are consumer passionate and have the ability to deeply understand consumer insight and turn it into a business opportunity.

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

the job is office based that follows the same Unilever NALI policy to have a hybrid 3 office based days a week, with a flexibility to be present at the factory in borg AL Arab upon business need 

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.   

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.