Ice Cream- CMI DCom & Media Lead

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

UNILEVER IS LOOKING FOR AN Ice Cream- CMI DCom & Media Lead

Location: The Netherlands (Amsterdam)

Full-time: Yes

Local conditions apply  

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

The new IC company envision to be agile, customer-focused and driven by data. We are looking for a Consumer and Market Insight Manager with passion fo turning data into growth opportunities. Sitting in the intersection of our DComm, Retail Media and Media teams.

As the voice of consumer in digital spaces, you will deliver sharp and actionable insights that helps us win occasions across the consumer journey.  While it is refining our media targeting, optimising performance or tracking emerging trends, you will be the strategic partner who keeps consumer behaviour at the center of every decision.

KEY RESPONSIBILITIES:

• Consumer centric thinking: uncover what drives snacking and IC purchase in an evolving digital and media landscape.

• Insight integration: blend behavioural data, campaign performance, shopper insight and trend signals to provide an unified end-to-end view of consumer journey (including all relevant channels)

• Business partner to Dcomm and Media leads to ensure campaigns and product visibility are insight-led and conversion-ready across platforms and touchpoints (improve product discoverability, paid efficiency, and shopper experience across key touchpoints and the digital shelf)

• Perform and Track: Identify what is working and not working. Support measurement frameworks that inform smarter investment decisions. Lead ROI research programs.

• Collaborate with external partners and internal analytics teams to design, validate, and apply marketing mix modeling, incrementality tests, and digital attribution models that guide future investment decisions, maximizing consumer acquisition.

• Social-first Insight Activation: analyse performance and engagement patterns on platforms like TikTok, Instagram to uncover content that drives connection, craving and sharability and turn those insights into input for both brand and customer storytelling.

• Stay ahead of emerging snacking, indulgence and digital behaviour trends and translate them in future-focused implications for category.

• Leverage AI-driven internal and external insight platforms and social listening tools to identify developing demand spaces, conversation triggers, and creative amplification levers.

• Develop micro-toolkits that embed Dcom and media insights in to decision making, help scale insights literacy cross functionally.

WHAT YOU NEED TO SUCCEED:

SKILLS:

• Understand how consumers move between media and commerce, and how to generate impact influencing business partners and landing insights into action.

• Champion a test-and-learn approach by designing experiments (A/B, geo-based, etc.) and sharing learnings in agile, accessible formats to stakeholders to inform future campaign and content strategy.

• Think business and growth first and have a deep passion for consumers & customers.

• Learning Mindset: Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.

• Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.

• Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.

• Can lead teams and is equally comfortable being a team player: accountable, open minded who likes to work in rapid and agile way

• Good Academic Credentials, Digital Skills and Numeracy.

• Sound English language skills are essential for this job (written and spoken).

EXPERIENCES & QUALIFICATIONS:

• 5+ years of experience in consumer insights, Dcomm strategy, shopper marketing or digital analytics.

• Proven record in driving actionability from MMM and MTA studies to optimize media strategy and accelerated consumer acquisition.

• Deep understanding of omnichannel shopper journey mapping. Blending instore and online data

• Multi country experience within the EU preferred

• Proven experience working with digital media ecosystems such as Amazon Ads, Meta (Facebook/Instagram), GMP, TikTok, or DSPs.

• Outstanding experience of driving consumer and customer centricity and driving a consumer led agenda to drive growth in the business.

• Strong project management skills

• Familiarity with social listening tools, retail media dashboards and syndicated data (Nilesen, Circana, Kantar, etc)

• Ability to magnify the power of others, and to build and nurture people (direct reports and beyond)

LEADERSHIP & Behaviours

• Deep curiosity & Passion for Consumers: passion about taking care of and improving the lives of people every day, bringing the voice of the consumer into everything we do.

• Owner’s Mindset & Entrepreneurially thinking: Having a deep passion for business and for understanding how businesses operates and how the business creates value;

• A positive attitude and ‘can-do attitude’ and ‘will do attitude’ despite the changing demands of changing briefs and difficult deadlines.

• Ability to collaborate seamless & lead across agency partners and internal teams will be crucial;

• A team player: accountable, open minded who likes to work in rapid and agile way: demonstrable outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities;

• Impact driven & bias for action- doesn’t only top at insights, is equally interested in driving impact and action

• Tenacity and resilience

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!   

• Attractive total remuneration package; excellent company pension, bonus and share scheme.  

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.   

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.   

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.   

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products. 

• Informal culture and being the first one trying our new products.    

• My Fitness Plan (reduction on your Fitness Subscription).  

• Home work allowance 

• Company laptop and mobile phone 

• Green Mobility Policy 

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.  

Looking forward to meeting you!    

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.   

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

NOTE: Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.