Brand Manager (Knorr)

JOB PURPOSE

This role exists to lead the marketing efforts for Knorr power brand in Greece. This role is responsible for developing, executing, and evaluating insight-driven brand plans that deliver both short-term results and long-term growth in market share and profitability. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

Consumer & Market Insights

• Develop a deep understanding of category performance, consumer behavior, shopper insights, and retailer strategies.
• Collaborate closely with CMI and external research partners to inform decision-making.

Strategic Planning & Execution

• Contribute to the development and annual revision of the long-term category strategy.
• Lead the Integrated Business Planning (IBP) process: conduct brand analysis, define strategic priorities and craft the annual marketing plan.

Brand Activation

• Design and implement launch/relaunch plans.
• Oversee media and promotional strategies, adapting to market dynamics and competitive landscape.
• Coordinate the local execution of regional/global initiatives (e.g., packaging, media).

Performance Monitoring & Innovation

• Track and evaluate the success of new product launches.
• Identify and validate new business opportunities through market analysis and business case development.

Cross-Functional Leadership

• Act as a key liaison between marketing and other departments to ensure seamless execution.
• Manage marketing budgets effectively and within agreed targets.

REQUIRED QUALIFICATIONS

• Minimum 3 years of experience in brand management or brand development.
• Proven experience in media planning (traditional and digital) and consumer activation.
• Fluent in Greek & English.
• High literacy in MS Office.
• Exceptional communication and stakeholder management skills.
• Strong business acumen and results-driven mindset in addition to the excellent analytical and strategic thinking capabilities.

PREFERRED QUALIFICATIONS

• Postgraduate degree, preferably in Marketing or MBA.
• Ability to balance long-term planning with day-to-day execution.
• Proactive market awareness and trend sensitivity.
• Action-oriented with a focus on turning insights into impactful initiatives.

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

ADDITIONAL INFORMATION

• Hybrid work and flexibility.
• ​Opportunities for the development and improvement of qualifications.
• Benefits: meal vouchers, private medical care, pension fund, annual bonus (which is performance-based and linked to the achievement of individual and company goals).
• Unilever store - Our products at attractive prices.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.