Morocco Customer & Strategy Planning Lead

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

This position combines the best of strategic influence and operational impact. you’ll lead the execution of channels strategies in collaboration with our CBD teams, utilizing data insights and customer-centric tools to meet critical KPIs (growth, profitability, market share) at the customer and channel level. If you thrive in a high-energy, performance-driven environment, enjoy fostering cross-functional partnerships, and are motivated by delivering results, this role is your platform to make a measurable impact.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are  willing to Lead in Market Plan execution (Aligned to BU Strategy) & Dynamic Resource Allocation Localizes Category Growth Strategy; Execute strategically aligned Commercial Plan in Market Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly Lead Core Capabilities and objective customer engagement (Catman /Shopper / NRM) D4C/D4R: execute locally AND integrates Channel & Customer upstream  then this role is just for you.

The CSP Manager will drive the customer agenda, ensuring category and channel plans are implemented effectively and adapted to meet customer needs. This involves accountability to ensure platform / category verticals objectives are delivered via channel & customer growth strategies & supported by holistic trade investment. You will ensure our category growth strategy is reflected in all customer and market plans, directly impacting the shopper experience – working closely with platform marketing & CSP & delivering via CBD teams.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• S&OP

Responsible for forecasting by category/channel across categories

Onboard the CBD inputs into the S&OP.

Owns the trade activity grid by Category/ channel/customer

• Category Growth Strategies

Localize (Develop and deploy) CGS at channel and customer level,

Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in

• Innovation

Define national innovation & launch plan to channels/customers.

D4C/D4R: executes locally AND integrates upstream into BU

• Targets and Budgets

Allocate USG targets and investment to deliver strategy by channel and customer

Define budgets by channel and customer to deliver UOM target from BU.

Manage the TTS spending E2E

• Pricing and promotions, Mix

Own Pricing & Promo strategy in collaboration with marketing.

Lead monthly forecasting process and report and own Pricing & Promotions Mix

NRM:  Ownership of L4 and L5 along with CBD

• Execution

Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution

Define channel / Customer Execution: (SoS, TDP).

Shopper / Digital marketing led

Assist the CBD team in formalizing the annual JBPs for key customers in the country.

• Capability

Deploy core capabilities required to win by Channel and Customer.

Catman / Shopper / NRM

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 5 years relevant Category & Customer experience

• 2-3 years Account management experience is an advantage

• Customer Facing experience combined with Brand Building experience is ideal

• Shopper Marketing or Brand Building experience is desirable

Skills

Innovation mindset

Commerce channels execution and digital business models

Commercial Strategy and Business Acumen /NRM

Category Growth Management

Data-Drive Mindset

Entrepreneurial Leadership

Digital Commerce

Customer and Retailer Understanding

Customer Relationship

Stakeholder Management

Process Thinking (Discipline)

Strategic Thinking

Leadership

• You are an inclusive motivator of people. Your team delivers with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you.
• You can balance challenge with support and coaching.
• You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.