Brand Development Lead (Dove Hair + Skin and Creamsilk)

REPORTS TO: GLOBAL BRAND SENIOR VICE PRESIDENT, DOVE

SCOPE: NORTH ASIA (CHINA/JAPAN), SOUTHEAST ASIA, INDONESIA
PRIMARY LOCATION: PHILIPPINES

SECONDARY LOCATION: SINGAPORE

TERMS AND CONDITIONS: FULL TIME

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The world is changing at a rapid pace and increasing in its volatility – macro forces are shaping the world, the lives of consumers and therefore, our businesses: across social, technological, economic, environmental, political, and regulatory.

In this changing, volatile, and unpredictable world, future growth will come from making the future and not just responding to the present. Unilever’s Beauty Wellbeing Business in Greater Asia is a dynamic and fast-growing division.

This role is then offering to handle 2 of the most iconic brands in Beauty & WellBeing division:

• Dove – being Unilever most iconic, global brands, and a decisively strategic priority for the division.

• Creamsilk – being Philippin’s cult local jewel, the 1st ever treatment only brand, representing > 50% of this segment in the country.
  

Additionally, this role will have the unique opportunity to work across multiple dimensions, making it an incomparable learning and career development opportunity by including:

• 2 categories – Hair Care & Skin Care (for Dove).

• 2 regions – SEA + Indonesia, North Asia (China & Japan).
  

This role will report into Dove & Creamsilk Global Brand Senior Vice President, leading both Dove Hair / Skin & Creamsilk to massively accelerate these businesses in the region.

This would include strategic oversight of both brand strategies in the region, crafting & delivery of innovations and design of specific engagement strategies & assets for the region.

The role will be part of Dove Hair & Skin Global Leadership teams and collaborate cross-functionally to drive projects from concept to market, fostering creativity and operational efficiency.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Regional / Brand Strategic Plans

• Design CreamSilk Brand Vision & Strategy, including Strategic Growth Pillars & 12Q Plans / Event Matrixes.

• Design Dove Hair / Dove Skin Strategic Growth Agenda for the region.

Product Innovation & Development:

• Lead the end-to-end product development process, from concept ideation to commercialization.

• Oversee improvement of existing product lines, ensuring continuous innovation and relevance.

Consumer Engagement:

• Design CreamSilk Brand Equity direction, including Brand Key, Brand Visual Identity, Brand Communication Idea. Including Crafting of all Communication Campaigns.

• Craft all Dove specific SEA / Indonesia / North Asia Communication Campaigns.

Cross-functional Leadership

• Collaborate with R&D, marketing, supply chain, and manufacturing teams to ensure product feasibility and alignment with business objectives.

• Ensure seamless communication and execution across departments for product launches.

Consumer & Market Research

• Conduct market research and analyze consumer behavior to identify product opportunities and gaps.

• Leverage insights to guide product strategy and development initiatives.

Sustainability & Compliance

• Ensure all products meet regulatory requirements and align with the company’s sustainability goals.

• Lead efforts to incorporate sustainable practices into the product lifecycle.

Project Management

• Oversee product development timelines, budgets, and resources.

• Ensure projects are delivered on schedule and within budget constraints.

Team Leadership

• Manage and mentor a team of product developers, ensuring continuous skill development and innovation.

• Build high performing team environment – specifically critical as team to be based in diverse locations (SEA / NAsia).

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

Experience

• Minimum of 10-12 years in Product & Communication development.

• Significant Experience in Beauty categories (Hair Care, Skin Care and / or Color Cosmetics).

• In-depth knowledge of Southeast Asia markets as a must-have – North Asia (CN, Japan) as a strong plus.

• Strong experience in managing cross-functional teams and collaborating with R&D, marketing, finance, Consumer Insight teams and supply chain.

• Experience with market and consumer research, particularly in aligning products & communication with consumer preferences.

Qualifications

• Bachelor’s degree in Product Development, Engineering, Marketing, or a related field (Master’s preferred).

• In-depth knowledge of the FMCG and Beauty industries and market trends.

• Strong project management skills, with experience in managing large-scale product development.

• Excellent leadership, communication, and problem-solving skills

Leadership

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.

• You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

  • CONSUMER LOVE: Brings the voice of the consumer into everything we do, always.

  • BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.