Sedal Brand Lead

Join us as B&W Marketing Manager Sedal

Function

Marketing

Scope

Local/Regional

Location

Bosques, Mexico City

Terms & Conditions

Full time, Hybrid.

Unilever will not provide assistance with relocation costs.

JOB PURPOSE

This role exists to bring our purpose-led innovation to life by developing and executing strategic marketing plans that build brand equity, drive consumer engagement, and deliver business grow. If you're passionate about working with a Hair brand like Sedal, this role is for you. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

·Build and position a strong, purposeful brand that stands out in the market.

·Develop and execute strategic marketing plans focused on growth through innovation, pricing, and competitive analysis across the 6Ps. Lead and execute the IBP process.

·Lead impactful brand communication with disruptive and meaningful messaging, cosindering a social first approach.

·Manage media assets development and localization in collaboration with agencies and DMC teams.

·Strengthen portfolio performance by identifying unmet consumer needs and driving innovation.

·Translate market insights into strategy through continuous monitoring of consumer, shopper behavior and competitive landscape.

·Lead cross-functional teams and key stakeholders across various functions to ensure seamless execution.

·Own the brand’s P&L and budget management, ensuring efficient allocation across ATL and BTL activities.

·Drive agile innovation and market activation, applying a test-and-learn approach.

·Inspire and develop high-performing teams, fostering collaboration and purpose-driven leadership, not only within the BU but also with global teams and external partners.

·Lead and build highly effective and motivated teams (internal/cross-functional members and external partners, such as agencies).

REQUIRED QUALIFICATIONS

·Minimum of 7 years of experience in Marketing.

·At least 3 years of experience managing brands.

·Strong strategic and analytical skills: Ability to turn data into actionable insights and develop trend-forward product mixes.

·Effective communicator and team player: Clear communication, structured presentation skills, and collaborative mindset.

·Project and stakeholder management: Proven ability to lead cross-functional teams and manage multiple projects simultaneously.

·Agile, proactive, and consumer-focused: Business-driven, adaptable to change and deeply attuned to consumer needs.

·Fluent both in Spanish and English.

PREFERRED QUALIFICATIONS

·Experience in digital marketing: Familiarity with performance marketing, social media strategy, and social first approach to drive brand growth in digital channels.

·Background in consumer goods or beauty industry: Prior experience in fast-moving consumer goods (FMCG), especially in hair care or personal care, to bring relevant market insights and category expertise.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.