Unilever is currently hiring for a Brand Manager/ Senior Brand Manager

Reports to: Category Head – Household Cleansing & Premium Fabric Care

Scope: Local Markets

Location: Head Office

Terms & Conditions: Full time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about working with market making brands that lead change then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Review and agree brand objectives and prepare volume, value, and margin forecasts.

• Achieve agreed annual contract brand volumes, underlying volume growth, trading contribution and market shares.

• Lead the process of brand development, using relevant tools, in line with category strategies.

• Develop company-wide deep understanding of market dynamics and consumers, with support from relevant department and third-party agencies.

• Develop distinct advertising employing Unilever prescribed systems and procedures.

• Lead the process of deploying innovations on time in full in the marketplace.

• Propose consumer price changes on a regular basis to achieve target margins and trading contribution.

• Develop activation plan to meet JTBD through activation team.

• Propose, control, and reconcile support budgets.

• Ensure that accurate demand plans are in place.

• Liaise with relevant stakeholders including customer planning & strategy (CSP) team in planning and implementing trade and/or consumer activities.

• Liaise with external teams – creative agency, media agency, activation agency and PR agencies on brand activities.

• Engage with consumers to gain an in-depth understanding of the category and need for specialist products.

• Ensure availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.

• Train and develop subordinates to raise their skills, competencies, and potential for future progress.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Candidate should:

• Have a bachelor’s degree, Masters will be an added advantage.

• Have 4-5 years of experience in Brand Management. Prior experience in the FMCG industry is preferred.

• Have strong business acumen with high problem-solving skills.

• Be able to strategically influence key stakeholders and business leaders and have desire to work in a fast-paced environment by fostering cross-functional support and learning.

• Be familiar to use syndicated data sources, i.e. Retail Panel, Household Panel.

• Be adept at analyzing and utilizing Consumer/Shopper Insights in building brand strategies/action plans.  

• Have strong Market orientation – an outward focus toward the customer/consumer to maximize business results. 

• Possess objective analytical power – makes accurate/objective assessments of problems.

• Have entrepreneurial approach to the business, taking ownership and leadership of business opportunities.

Skills

• Growth Strategy

• Brand Positioning & Guidance

• Innovating Products

• Creating & Planning Brand Engagement

• Go to Market Operations

• Performance Management

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.