B&Js Retail Marketing and Operations Manager - Europe

The role of Ben & Jerry’s Retail Marketing and Operations Manager - Europe will report into the Head of Retail Europe Ben & Jerry’s.

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever whilst maintainingan independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. Nowadays our products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.

At Ben & Jerry’s we have an inspiring ambition. We aim to pioneer our ‘linked prosperity business model’ (meaning that as the company prospers, those connected to it- including employees, suppliers, franchisees, farmers and others – should do well too) toadvance the global movement for social and economic justice while growing our sales to over 1.5 billion €. Ben & Jerry’s is an omni-channel brand and retail in Europe is critical to this providing opportunities for the range of experiences from onsite immersion in the brand to home delivery of unique customizable delights as well as events and surprise and delight sharing moments. This translates into a high-paced growth environment where we bring our grassroots and activist spirit every day. That is how we remain a true values-led organisation with a connected 3-part mission, which you will find reflected in your goals and aspirations:

• Social mission: toinitiate innovative ways to improve the quality of life locally, nationally and internationally

• Product mission: to make and distribute the finest quality all natural and super premium ice-cream and euphoric concoctions

• Economic mission: to operate the Company on a sustainable financial basis of profitable growth

Participate in planning and leads the execution of marketing plans/programs for the European business that fulfil marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability.

• Generate product/project objectives, goals, and timelines and work cross-departmentally to ensure that key milestones are met and goals achieved.

• Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights.

• Identify needs for consumer research.  Collaborate with CMI in the design and interpretation of consumer research.  Utilize results in planning efforts.

• Contribute to the development of Global marketing and product portfolio strategies and recommend objectives for marketing initiatives and the assessment of performance vs. these objectives.

• Work closely with the Operations organization in new product rationale and in the development of franchisee specific communication programs that support quality execution, leverage in-market learning and meet business objectives.

• Effectively coordinate with business functions (R&D, Design, PR, Finance Consumer Research, Operations, Legal) and outside vendors by providing product/project objectives, parameters, and ongoing feedback.

• Develop and refine efficient systems, processes and communication/reporting methods for project management, budgets and marketing programs.

• Manage invoices and multiple marketing budgets and work with Retail Operations to ensure       forecasting is updated as applicable.

• Retail – relevantyears experience within retail/ food service/ QSR marketing and possess strong knowledge of retail operations ideally across multi site operations.  Demonstrated ability to implement tactical and mid-term direction to drive sales, customer metrics or improved operational metrics across multiple sites

• Leadership – A strong but engaging style to create a culture of collaboration but consistency to ensure our stores and activations are representative of the Ben & Jerry’s brand.Demonstrated ability to navigate significant constant changes in a shop environment – brought on by internal or external factors 

• Communication – Excellent written and verbal communication skills, able to liaise with senior business leaders as well as store teams

• IT – proficient in MS office applications especially Excel, PowerPoint and Word with demonstrated understanding of and experience in digital and social media platforms preferred

• Physical Demands - Those consistent with a typical office environment with some exposure to store

Work Environment

Office environment with some repetitive motion required.

Periodic European travel is expected (subject to restrictions) with visits to scoop shops for testing and launching products.