Digital Lead- Ben & Jerry's

Location: Kingstone

Ben & Jerry’s UK Digital Marketing & Ecommerce Lead

Background

Ben & Jerry’s was founded in 1978 in a renovated gas station in Burlington Vermont, USA by childhood friends & dedicated activists Ben Cohen and Jerry Greenfield. They took a $5 correspondence course in ice cream making from Penn State University and began their business making the finest quality ice cream with big chunks and swirls. They operated the company on a sustainable concept of linked prosperity and a 3 part mission where product, economic and social objectives carried equal importance.

Today, Ben & Jerry’s is a €1 Billion business globally and one of the fastest growing brands within the total European Ice Cream portfolio. UK is the largest market in Europe, and has a pivotal role in driving the business’ growth ambitions while simultaneously living our values.

We are looking for a passionate digital marketer who shares our core belief in values-based business and has an appetite to drive a transformational growth, whist having fun along the way – because as Jerry once said, “if it’s not fun, why do it!”.

Responsibilities

The role of Ben & Jerry's Digital Marketing Specialist includes the independent leadership, development and implementation of Ben & Jerry's digital marketing activities in the UK. The role is supported by, and works closely with, Ben & Jerry's Global Digital Marketing Team, the Local Ben & Jerry’s UK Team, and our EU B&J’s team, to deliver the full range of digital activities to help meet Ben & Jerry's business and social mission goals.

In particular, these are:

• Digital Strategy & Campaign Development:
  • Lead B&J’s UK Digital strategy and campaign execution as the key point of contact for the Brand team across our Digital stakeholder network, including our media agency, local digital experts and B&J’s Global Digital Team.
  • Leverage these relationships & networks to lead planning, development, implementation and optimisation of digital awareness, equity and performance marketing campaigns for both Product and Social Mission.
  • Work seamlessly with Core product team and Activism Manager to ensure product and activism strategies are thoroughly incorporated and perfectly executed in our digital campaigns.

• Execute Local implementation of Ben & Jerry's global digital strategy & learning agenda
• "First point of contact" for all relevant agencies (i.e. media agency)
• Digitally curious and connected to ensure Ben & Jerry's is constantly evolving in the field of digital marketing

• Communications & Social Media
  • Independent management and development of Social Media communication calendars in coordination with the global and regional team
  • Independent management of Ben & Jerry's social media channels (responsible for posting across key social media platforms Facebook, Instagram and Tik Tok) & owning performance insights and analysis to drive better business performance.

• Data Driven Media

• Defining the KPI matrix to match the campaign objective and in-flight optimization for ROI maximization of campaigns
• Creation and analysis of digital reports and independent development and implementation of recommended actions

• Content Development:

• Identify local trend led content needs and manage local content development in collaboration with internal and external partners
• Independent review and optimization of content using global KPIs to achieve the set business goals.
• Maintain and optimize Ben & Jerry’s local website
• Ensure content is optimized for performance and that global content standards are met.

• E-Commerce:

• Work closely with the Ice Cream UK team to ensure flawless execution of our products on retailer.com, as well as campaign execution
• Develop E-commerce strategy and lead execution to drive B&J’s market share index on dot-com.
• Integrate all eCommerce activities into the overarching Ben & Jerry's Communications Plan to maximize the synergy between the different communication channels

Qualifications/ Required Skills & Attributes

Very strong digital affinity and clear, robust digital marketing experience.

• Data driven media – must have the understanding and ability to set KPI definition and lead in-flight optimization
• A creative eye with a keen sense for consumers, a high understanding of social platforms and emerging trends and a passion for exceptional digital content.
• Organization & Communication Skills- working closely with media agencies to execute digital campaign plans (eg delivery of social/ AV assets for a campaign OTIF)
• Performance marketing - integration of awareness and performance campaigns, understanding of re-targeting.
• Digital Content – understanding and ambition to learn & improve through Testing and optimization.
• Passion for perfection- meticulous, an eye for detail & hungry to ensure our products are executed to the highest level online
• Stakeholder management- as the ‘center point’ for all things digital from the Brand Team, must have the ability and confidence to work as the catalyst for seamless operations across several different stakeholders from Unilever/ B&J’s/ External
• Exhibit commitment to the company’s social mission and marketing’s vital role in delivering all three elements of the Ben & Jerry’s three-part mission statement
• Marketing experience ideally in the context of an international brand marketing team
• Assumption of responsibility of own projects and experiences in interface management
• Teamwork, flexibility, communication skills, organizational skills, proactive, resilience, assertiveness and self-confident
• Strong ability to analyze complex issues
• Very good PC skills (especially MS Office)

Work environment

• Office environment, some repetitive motion required.
• Ability to work in outdoor environments supporting events
• Travel is expected (mainly to B&J’s EU Office at Datchet) approx. 10-20% of the time.