Home Care dCom Manager UKI 

Job Title:Home CaredComManager UKI

Location:Kingston 

Reports to:Home Care DMC Lead UK

Scope:UKI

CATEGORY/FUNCTION/TEAM INTRODUCTION

The DMC team integrates Digital Marketing, Media, Retail Media, D-Commerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Ourkey missionisto be Unilever’s fully integrated growth driving acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media, Digital Commerce and Shopper Marketing.

JOB PURPOSE

The dComm Manager is responsible foreCommerce within the Home Care UKI DMC. To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever’s brands can be visible and impactful at the key digital touchpoints on the shopper journey to purchase. 

The role works closely with theCBD/CSP/marketing teams and DMC team, defining the category's growth plans for the UKI cluster and to guarantee their perfect execution, across all dCommerce channels, customers and levers (Drive, Pure Players, Quick Commerce | Portfolio, Content, Supply Chain, Media...). They will manage a Specialist 1C and an external Content Manager resource. 

MAIN RESPONSIBILITIES ARE:

dCom Strategy & Planning:

• Following BU guidance, develop and implement digital commerce (dCom) strategies for the Home Care category, ensuring alignment with overall business goals, DMC plans and market trends on all the digital channels (omnichannel, Amazon, deals.com, social platform…)

• In deep collaboration with the CBD team, facilitate integration of dCom plans into retailers' JBPs.

• Ensure that customer plans (assortment, promotion, taxonomy…) are compliant with the recommendations of the BU.

• Control and enable ruthless execution of the plan by the CBD, the retail media and Content team (big bet launch; COTC availability and visibility…).

• Deep collaboration with the DMC to pioneer on the digital landscape, especially around social, influencers, shopper marketing and retail media.

• Is the single point of accountability for E2E plan and deliveries locally on the digital channel. 

dComExecution, Financial and Market Share Tracking: 

• Control the dCom Home Care P&L and recommend action to ensure profitability of the business, for both Unilever and the retailers. 

• Monthly report channel performances with deep insights and performance understanding. 

• Track and analyze the performance of digital commerce initiatives, using data to drive continuous improvement and inform future strategies.

dComCore Profitable Portfolio Readiness & Optimization:

• Enable the adaptation of the innovation to match online requirements. 

• Ensuring the development of a portfolio tailored to the needs of the various dCommerce channels following insights from Digital Net Revenue Management analysis. 

• Coordinate the certification of Unilever portfolio for online requirement (ISTA 6, FFP…) with the global teams and UK.  

dComCategory Management: 

• Build strong expertise on how to enhance performances on the digital shelf (taxonomy, visual content, search terms, written content…)

• Adapt the Home Care innovation and promotion plan to the digital channels (Amazon, Omni, Social…).

Cross-functional Collaboration: 

• Work closely with marketing, sales, and supply chain teams to ensure cohesive and effective digital commercestrategies.

• Collaborate with DMC Shopper Marketing Manager and Retail Media Manager to elevate holistic and iterative instore and performance marketing planning, execution and optimization across Pureplay and Omni retail media, and bricks & mortar stores.  

• Ability to take social-first and influencer-first strategy for DMC and deploy in dComactivity

WHAT YOU NEED TO SUCCEED

Experience and skills:

• You will need to be an excellent communicator, have strong project management skills

• Proven experience in commercial and category/marketing roles.  

• Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams. 

• Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions. 

• Excellent communication and organizational skills. 

• A proactive approach, able to own and steer your own agenda. 

• Ideally experience in dCom innovation and a demonstrable passion for making this happen

• Team management skills, ideally 2+ people

Key UL Behaviours:

• A bias for action, able to own and steer your own agenda. 

• Unilever business acumen, understanding how digital marketing fits into the bigger picture. 

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In June 2020 we announced our plan to consolidate a number of Unilever’s offices across the South East of England into a new Unilever campus in Kingston-upon-Thames in or around early 2025. However, on the 08 August 2024 we announced to our existing staff our proposal to retain our central Head Office in London, 100 Victoria Embankment (“100VE”) until our lease expires in 2027. As a result of this new proposal, we will be consulting with our existing staff, and new joiners who join during this period of consultation at 100VE, on the proposal made in August 2024. During consultation we will clarify the future location of each team and function. This means your role will either be based in 100VE until 2027 or in Kingston-Upon-Thames from early 2025. As we are yet to commence consultation on the proposal you agree, until such a time when consultation has concluded, your normal place of work as set out in the enclosed Statement of Terms & Conditions will be 100VE. You agree that on the conclusion of the consultation your place of work will be 100VE or 100VE until early 2025 and then Kingston-upon-Thames ("the locations") and you will be notified of which of the locations will be your place of work after that consultation ends.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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