Job Title: Ice CreamMedia Analyst UK & Ireland
Location: UKI Head Office
ABOUT ICE CREAM: Life Tastes Better with Ice Cream
As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come.If you are in the current Unilever Ice Cream business or consideringworking for the newly separatedIce Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Committed to innovation and quality we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. The UKI is one of the biggest ice-cream markets in Europe and the work world, delivering nearly £500m turnover across Retail, Out-of-Home and D-COMM channels. This role is an exciting opportunity to join the UKI MLTleadership team. You will develop senior level relationships both with Marketing teams and externally with both media agencies and retail media partners. You will be part of the UK& Ireland media team who engages both with EU and Global media teams and will support on all local media negotiations, in market media execution toensure strong media ROI.
JOB PURPOSE
This role is an exciting opportunity for someone who is passionate about media and looking for an opportunity to work across multiple brands, channels and audiences. You will support the marketing team in understanding the ever-changing media landscape including new HFSS media legislation. The new Ice-Cream company wants to be on the forefront of innovation in both traditional and digital marketing, both on and offsite, working directly with media agencies and retailers as they develop and scale their media capabilities. To achieve this, we need people with a passion for data and digital marketing, who are not afraid to break convention and is willing to try new things and can influence media partners to do the same. We are seeking an energetic, results-driven ice-cream lover with proven media abilities and passion for delivering unmissable media experiences.
RESPONSIBILITIES
this role is critical to support the UK & Ireland Head of Media across Media Planning and Retail Media both in year and in through the ice-cream separation process.
Media Planning & Activation
Monitor media activation based on marketing plan/activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
Responsible for analysis of digital media execution in particular relating to data driven marketing (including the use of 1P,2P,3P data), search and performance marketing > look for room to improve
Work with the DCOMM Performance marketing/retailer media experts to drive optimisations both on and off the retailer.
Ability to advise on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach.
Support the HFSS future-proof media strategy and planning with both internal and external partners
End-to-End Retail Media
Tracking and monitoring Retail Media JBPs (ensure JBP includes instore, offsite, and online, this requires close collaboration with Shopper):
Plan and execute offsite campaigns via Retail Media Networks, this includes effectively briefing relevant agencies
Build campaign briefs with defined audiences, KPIs and clear campaign objective
Manage budget process from forecasting to PO raising etc
Own DDM post campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAMs, Shopper, DMC & Brand
Lead media best practices, ensuring media standards are implemented and tracked for all retailer DDM campaigns
Coordinate with every retailer incl. Shopper Marketing and CBD team
ALL ABOUT YOU
Extensive analytical skills to analyse data to make informed decisions, optimize processes and costs. Problem solving mindset, able to work with agility and adapt to a changing media and market conditions. Strong eye for detail.
Effective Communication & Collaborative way of working to convey complex information clearly and build relationships with stakeholders at all levels. Strong communicator: Superior verbal and written communications skills with extreme attention to detail.
Confidence and capability to highlight and challenge decisions when they do not take in consideration full E2E impact.
Truly business partner mindset: bringing consumer and shopper insight at the core of the Marketing and CSP teams’ decisions
“Can Do” (founder) mentalitya pioneer spirit to drive and embed innovation into our media and data strategies and plans in line with the ice cream strategy a
Flexibility to adapt to changing market conditions, media technologies, and organizational needs.
LEADERSHIP EXPERIENCE:
Relevant years experience in holistic brand communication management experience multi-brand leadership experience at an agency.
Advertising/Media budget management experience
Retail Media expert: experience working with Retail Media Networks Experience in media agency management in support of delivering media plans and activities that deliver business goals
Experience in driving change and embedding media innovation in the business
NOTES
About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.
Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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