Shopper Marketing Manager (Beauty & Wellbeing)

Strong communication, team-building, and project management skills are a must, along with robust analytical capabilities and organizational skills to succeed in this key role.

Main responsibilities

• Translate the brand & channel strategy into the instore & online ‘Look of Success’ (LOS) for temporary and permanent activations, ensuring alignment with brand teams.

• Creation of shopper campaign blueprints and ensure differentiated options for deployment by Retailer Execution in line with retailer requirements.

• Define customer prioritisation, associated budget (BMI) for brand, retailer differentiated campaigns in alignment with Retailer Execution team 

• Agree with Retail Execution team BMI allocation for Retailer Partnership activities.

• Owner of overall shopper marketing budgetinc. retail media & providing updates at beauty leadership team meetings.

• Owner of shopper marketing demand driver process, working closely with Customer, Strategy & Planning exec.

• Ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards

• Ownership of Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell in. 

• Provide clear timely briefs to Retailer Execution (shopper marketing) team to enable in-market execution on time in full and leadership required across Retailer Execution Managers to deliver plan.

Key Skills

• A good strategic thinker with business & financial acumen and ability to partner with colleagues across all levels of the organisation

• Experience in Account Management (useful), Shopper Marketing & Project Management 

• An expert in Shopper Behaviour, Missions & Mindsets

• A good understanding of Category strategy and levers

• A strong understanding of UK retailer landscape 

• Influencing & people management skills with the ability to engage / motivate colleagues & stakeholders behind a project or POV

• Proficiency in briefing and providing direction to Design & BTL agencies to develop creative concept ideas

• Strong organisational skills 

• Budget management & experience

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact our Talent Partner, Kayleigh Reynolds on Kayleigh.Reynolds@unilever.com

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.