Associate Manager, Community - Degree Deos

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Deodorants is a key category within Unilever’s global portfolio, and a critical pillar in the Personal Care Business Group. One of the biggest key growth driver for personal care globally, Deos US is a $1.5Bn on it’s way to competitive and accelerated category growth and even greater profitability with Dove, Dove Men+Care, Degree, Shea and Axe as it’s key brands

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about building and nurturing online communities, driving engaging content strategies, and maximizing consumer connections to elevate brand impact, then this role is just for you!

Degree, a €500m brand in its own right, is a pivotal member of the Rexona family; the number 1 anti-perspirant brand worldwide and the 2nd largest brand for Unilever Personal Care (€2.2BN split €1BN men, €1.2BN female). A brand that has been at the forefront in leading the category since the day it was born. The first brand to launch an AP into a market of only Deodorants and the first brand to bring proven superior body heat activated technology. We unapologetically live by our product truth of undeniable, superior efficacy that ‘Won’t Let You Down’ and our purpose ‘to inspire the confidence in everyone to move more’.  

However, whilst there are many similarities with Rexona there are many differences not least that Degree is a challenger brand in need of significant turnaround in both genders which will require a dedicated community management focus.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Community Engagement and Management
• Lead and nurture Degree’s online and social communities, ensuring vibrant, respectful, and consistent interaction with brand followers and users.
• Develop engaging content tailored for Degree’s target audience, aligned with the brand’s tone, values, and campaign objectives.
• Respond promptly to questions, comments, and feedback on various platforms, serving as the voice of the brand while demonstrating empathy and professionalism.
2. Content Development and Strategy
• Collaborate with marketing, creative, and digital teams to design and execute community-driven campaigns and initiatives.
• Use insights from community feedback and platform analytics to inform and improve content strategy, aligning it with brand growth and audience engagement goals.
3. Monitoring and Reporting
• Track and report on key performance metrics such as engagement rates, sentiment analysis, and content performance, providing insights to optimize future campaigns.
• Monitor trends, user sentiment, and emerging community needs to inform brand direction and ensure the brand remains culturally relevant.
4. Crisis Management and Brand Protection
• Be proactive in managing potential crises and negative brand interactions to mitigate impact while maintaining trust with the community.
• Identify and address potential reputation risks on social and community platforms, escalating issues as needed with clear action plans.
5. Collaboration with Influencers and Brand Advocates
• Identify, foster, and manage relationships with influencers, brand ambassadors, and super-users to amplify brand messages and campaigns.
• Collaborate with key partners to co-create content that resonates with target audiences and drives broader brand awareness and loyalty.
6. Innovation and Continuous Improvement
• Experiment with new formats, engagement tactics, and platform tools to keep the community fresh, engaging, and growing.
• Stay updated on evolving social media trends, platform changes, and consumer behavior shifts, adapting strategies accordingly.

This role demands a blend of creativity, data-driven decision-making, and a deep commitment to fostering positive, inclusive, and effective brand communities.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

1. Relevant Experience
• Minimum 4 years of experience in community management, social media engagement, or digital marketing, ideally within personal care, consumer goods, or a related field.
• Proven success in developing and executing community engagement strategies, including creating content, managing social campaigns, and building online communities.

• Agency background preferred

2. Educational Background
• A bachelor’s degree in marketing, communications, public relations, digital media, or a related field. A master’s degree or relevant certifications in digital marketing, social media, or content marketing is a plus.

3. Industry and Platform Knowledge
• Demonstrated expertise in managing social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, etc.) and experience using social media management tools (like Sprout Social, Hootsuite, etc.) and analytics platforms.
• Experience engaging with diverse and dynamic audiences to foster brand loyalty and drive community growth.

4. Data-Driven Approach
• Experience using data and analytics to inform engagement strategies, track key metrics, and make data-driven decisions to optimize content and campaigns.

5. Collaboration and Teamwork
• Experience working cross-functionally with marketing, creative, and brand teams, as well as external partners such as agencies and influencers.
6. Content Creation
• Proven ability to develop creative, engaging content tailored to different platforms and target audiences while maintaining brand voice and values.

7. Crisis Management and Communication Skills
• Experience managing sensitive issues, online crises, and negative feedback, with a focus on conflict resolution and maintaining positive community interactions.

8. Influencer Relations
• Experience working with influencers, advocates, or brand ambassadors to drive community engagement and amplify marketing messages.

9. Passion for Brand and Consumer Insight
• A deep understanding of and passion for the brand, target consumers, and trends within the personal care space.

10. Proficiency with Tools and Platforms
• Experience with social listening and analytics tools, customer relationship management (CRM) platforms, and content management systems (CMS).

Skills

1. Communication Skills
• Strong written and verbal communication skills to craft engaging content, respond to community inquiries, and represent the brand authentically across platforms.

2. Social Media Expertise
• Deep understanding of social media platforms, algorithms, and engagement best practices, with experience in community building and moderation.

3. Content Creation and Curation
• Creativity to develop compelling content aligned with the brand’s values, tone, and audience interests, as well as the ability to source and share relevant content.

4. Analytical Skills
• Ability to analyze engagement metrics, user feedback, and trends to improve content strategies and community initiatives.

5. Empathy and Conflict Resolution
• High emotional intelligence to handle sensitive conversations, manage crises, and foster a positive community atmosphere.

6. Project Management
• Strong organizational skills to manage multiple campaigns and initiatives, work cross-functionally, and meet deadlines.

7. Collaboration and Influencer Relationship Management
• Experience working with influencers, brand advocates, and cross-functional teams to execute campaigns and foster brand partnerships.

8. Trend Awareness and Adaptability
• Staying up-to-date with evolving social media trends and platform features, and being adaptable to changes in consumer preferences and community dynamics.

9. Crisis Management
• Skills in handling reputation management, identifying and mitigating risks, and escalating issues when necessary.

10. Customer Focus
• Commitment to creating meaningful, value-driven engagement that enhances the customer experience and builds brand loyalty.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents