Ice Cream US Consumer Insights Associate Manager

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Join Our Ice Cream Team!

Location: Englewood Cliffs, NJ

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

Are you a consumer and market insights professional who loves to partner with cross-functional teams to drive brand growth? In this role, you will partner with the innovation and operations teams based in the US on iconic and beloved brands such as Klondike, Popsicle and Good Humor. This role also partners closely with Analytics & Growth Consumer & Market Insights (CMI).

KEY RESPONSIBILITIES:

· Partner with stakeholders to align all research projects to the priorities of the US Ice Cream team and communicate actionable insights shaping innovation, communication, and in-market activations

· Translate internal business questions into qualitative and quantitative projects, including refining the initial ask and asking the ‘right questions,’ working through potential hypotheses to leverage the right methods

· Independently lead a range of projects including qualitative, quantitative, social listening and agile AI methods, plus weaving brand equity, panel and point of sale data to paint a full

picture for insights inspiration of innovation, communication, strategy development and customer relationships

· Help develop insights to drive short- and long-term brand strategies that help achieve business goals

· Leverage analysis and understanding of growing brand equity and how it can lead to competitive growth

· Synthesize learnings on these brands to inform yearly planning cycle (jobs to be done, brand strategic plans, marketing plans)

· Support with retailer sell-ins and key meetings

· Blend relevant macro and category trends together with social trends to inspire innovation development that creates growth

· Utilize foundational category understanding such as demand moments, segmentation, Point of Sale analysis and Purchase Panel data to ensure brand plans align with current and future category opportunities

· Champion greater consumer connectivity and deep, rich insights work to inspire stronger consumer engagement through innovation and marketing activities

· Support engaging programs that bring the voice of the consumer to marketing teams

· Develop strong relationships across marketing (innovation and operations), R&D, CTI, and creative agencies in order to truly put the consumer voice at the heart of everything we do

WHAT YOU NEED TO SUCCEED:

Research Proficiency & Project Management: Proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches. Strong skills in project management, end-to-end management of the research process. Manage external suppliers to execute research projects efficiently.

Insight Generation & Leveraging Research: Ability to leverage research and data sources to deliver actionable learnings and insights against key business objectives and questions.

Business Acumen: Demonstrate basic knowledge of CPG landscape and develop category expertise. Exhibit proficiency in identifying opportunities for growth and optimization on our brands

Transformational Storytelling: Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative.

Leadership: You will need to lead from the front at times and from behind at others. At all times you will bring the consumer to the forefront for the team. You will need to leverage this understanding to strategically influence your key business partners.

Experimentation: You are excited to deliver the best CMI has to offer in the new Ice Cream organization. You actively look for new and better ways to research, are comfortable piloting new tools and are excited to drive the adoption of AI tools within the organization.

Strategic consulting: You are able to confidently advocate for your perspective on the business, adjust with new information, and strategically influence teams for better outcomes.

EXPERIENCES & QUALIFICATIONS:

· Minimum 5 years of relevant insights & research experience required

· Bachelor’s degree required

· MS Office proficiency required

· Experience with POS and Panel Data (Circana, Numerator, NIQ) preferred

· Positive attitude with history of dependability, resourcefulness and goal orientation

· Passionate, Curious attitude, Strong interpersonal skills, Flexible, and Team player

· Experience in CPG is a plus

LEADERSHIP:

· Critical SOL (Standards of Leadership) Behaviors

o PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback and build empathy for others.

o PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

o CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

o BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

o Agility: Being curious, courageous, and adaptable to change, constantly learning and experimenting to drive performance

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

We take pleasure seriously. Join the Ice Cream team now!

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.