Digital Consumer Business Partner, Analyst

Key accountabilities

This role plays a key part in the Business Unit Engagement team that is responsible for landing capabilities that power the E2E marketing workflow, consumer engagement, innovation, and marketing performance, including expanding the use of AI and automation, partnering closely with the BU Marketing stakeholders and Product teams to drive user centricity, business adoption and land the value from Digital & Technology capabilities.

• Trusted partner to BU marketing and media teams
• Create and execute strategies that leverage digital technologies, AI, and automation to enhance marketing efforts and consumer facing products (brand website)
• Ensure alignment of marketing analytics, AI and technology initiatives with business unit objectives.
• Prioritizes and aligns the plan, outcomes and timelines with BU Consumer lead across products.
• Drives benefits and adoption with the business unit marketing team and products.
• Drives local stakeholder engagement and feedback prioritization, advocating for user centricity and continuous improvement.
• Accountable for business unit marketing sign-off and validation of products
• Acts as first point of contact for BU Marketing into Digital & Technology, resolving risks, issues and questions with regards to marketing capabilities.
• Advocate for the adoption of innovative tools and practices to maintain a competitive edge.
• Suggests opportunities for leverage of AI and Automation to drive productivity, growth or operational effectiveness in marketing and drives a test and learn mentality within the BU. Developing learnings which can be shared and leveraged across markets.

Key Skills Required
• Digital acumen – working knowledge of marketing tools used for Social Listening, Creative Asset Generation and Review, Workflow Management, Analytics, Content Marketing, Knowledge Management and Data Management
• Business acumen – marketing and media
• Innovative thinking and experience leading change with marketing, AI and automation
• Strong leadership, influencing and stakeholder management skills
• Project & Change management to ensure delivery of outcomes
• Excellent communication, collaboration and interpersonal skills

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