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Senior Marketing Executive

Job ID:
Hong Kong, Central and Western District
Date posted:
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About the Role... 

  • Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective.
  • Responsible for brand building & management (including product innovation and renovation).
  • Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
  • Work with Line Manager and regional brand team to transfer category visions and plans into local marketing execution plan.
  • Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories.
  • Prepare adequate business data analysis to facilitate team understanding of brand performance.
  • Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs.
  • Independently manage brand A&P monitoring.

About the Person...

  • Degree holder in Marketing or related disciplines.
  • At least 2-3 years of brand marketing experience in FMCG industry.
  • Solid Marketing skills and Brand Building experience.
  • Skills in building local understanding, brand marketing plans, monitoring & implementing solutions.
  • Good at managing launch / re-launch plans with excellent communication deployment.
  • Digital savvy.
  • Data sensitive and strong analytical skills with good business acumen.
  • Strong project management skills.
  • Strong communication skills, positive thinking.
  • Proactive, self-motivated, and good leading skills to achieve goals.
  • Able to work under pressure and master complexity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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