Assistant Brand Manager (FS & Export)

Looking for Your Dream Job? Join The Magnum Ice Cream Company!

Role: Assistant Brand Manager (FS & Export)
Line Manager: Brand Manager
Work level: WL1
Scope: Local
Location: Karachi Head Office
Terms & Conditions: Full-time

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact in the out-of-home (Food Service) channel, then this role is for you!

You will be responsible for leading Wall’s Food Service strategy in Pakistan, shaping the evolution of our bulk portfolio, driving Horeca & parlor partnerships, and building new consumption occasions through innovation and premiumization. This is a unique opportunity to transform how consumers experience Wall’s beyond retail and make it the partner of choice for operators and caterers.

Key Responsibilities

Consumer & Market Understanding

Develop a sharp understanding of FS demand spaces (Horeca, catering, leisure, parlor/kiosk) and evolving operator/consumer needs.

Lead competitive analysis across local and global players

Brand & Portfolio Growth

Own and influence the 6Ps of marketing to drive penetration, market share, and GM-accretive growth.

Lead the renovation of the bulk portfolio and innovations roadmap (premium indulgent ranges)

Balance dual-track strategy: strengthen mass portfolio while building premium credentials.

Innovation & Deployment

Lead cross-functional project teams (Supply Chain, R&D, Procurement, Finance, Sales, Agencies) to land innovations with excellence.

Deliver launch plans for new formats and premium concepts

Channel & Customer Development

Translate FS strategy into execution plans for Horeca, parlors, kiosks, and leisure.

Partner with CD and channel teams on cabinet deployment, menu development, and customer toolkits.

Campaigns & Communication

Deploy digital-first media and chef-facing campaigns to build awareness and drive adoption of Wall’s in the FS ecosystem.

Manage content creation (recipe menus, customer toolkits, premium POSM).

What You Need to Succeed

Skills

Strong analytical and financial acumen (GM focus, pricing strategy, costing).

Creative mindset to transform bulk ice cream into consumer-loved experiences.

End-to-end marketing management: innovation, launch planning, demand generation, and portfolio operations.

Ablility to rally cross-functional stakeholders and channel teams around a shared vision.

Obsession with brands, consumers, and customers, always balancing premium storytelling with data-driven rigor.

Experiences & Qualifications

Bachelor’s degree required

2–4 years’ experience in Marketing

Proven track record of working with agencies and cross-functional teams.

Experience in customer/channel development or trade marketing is a plus.

LEADERSHIP: 

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. ​

• Career without limits—42 markets, international opportunities, and fast tracked growth. ​

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

We are looking for bold, driven individuals who thrive in a fast-paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here’s what defines success in our organization:

Focus on Growth – Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it’s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.

Speed & Simplicity – Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused.

Winning with Fun – Collaborating, integrating seamlessly with a founder/owner mindset, keeping what’s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.

Bold Innovations – Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth.

Care & Challenge – Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie.

Expertise in our category – A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers.

If these qualities resonate with you, we’d love to connect and explore how you can be part of our team.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.