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Key Account Manager (Modern Trade/Cash & Carry) - Food Service

Job ID:
R-1167022
Category:
Customer Development
Location:
Kuala Lumpur, Kuala Lumpur
Date posted:
10/27/2025
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JOB TITLE: KEY ACCOUNT MANAGER (Modern Trade/Cash & Carry) - Food Service

LOCATION: MALAYSIA

ABOUT FOOD SOLUTIONS (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS

Unilever Food Solutions (UFS) is the the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, generating ~€3 Billion in Turnover, and employing ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place to reach €5bn by 2030 with accretive profitability, by being the best solution provider to our 5 million operators. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with Univoice scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

ABOUT THIS ROLE

A successful Key Account talent ensures distribution and maintain required stock weight of Unilever Food Solutions product in Modern Trade (MT), Local Modern Trade (LMT), Cash & Carry and Wholesaler segment. Critical deliver of good execution, implementing effective standard operating procedures and maintaining existing sales within assigned customers at given sales territory. KAM analyse issues and opportunities in the business/market to capture a greater market share from competitors/retailers’ house-brands.

KEY RESPONSIBILITIES

  • Deliver responsible Sell-In to trade via execution of Trade Marketing strategy.

  • Execute Permanent Journey Plan and stock card to ensure productivity and efficiency.

  • Responsible for effective promotions, planning, proposals, and execution include tracking, monitoring and spend within budget allocated by the company.

  • Accountable for Sales Order based on target by customer and territory.

  • Ensure EDGE (every day great execution) and winning in-store with strong Customer Development Fundamentals (Distribution, Pricing, Shelving and Merchandising).

  • Manage Goods Received Note according to Unilever guidelines.

  • Good observation skill at Trade with Market & Competition insights.

  • To assist Distributor Account Manager/Asst. Distributor Account Manager/Modern Trade Key Account Manager in developing business plan, review, and trading terms/business contract with customers. 

  • Manage existing Modern Trade, Cash & Carry and Wholesaler accounts for sales expansion, or open new accounts within territory. Increase SKU penetration based on business strategy and execute Marketing promotion activities/Channel activation to achieve set target. 

  • Conduct wet-sampling demo for customers to maximize SKU range use in the outlets. 

  • Continuously build productive relationship with customers.

ESSENTIAL SKILLS/EXPERIENCE

  • Relevant experience in field sales/key account management/modern trade.

  • Experience with FMCG or Foodservice background.

  • Good understanding in Malaysia Food Service industry

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Apply now

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