Omni Channel Shopper Development Manager

Job Title: Omni Channel Shopper Development Manager

Location: Malaysia

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us.

Unilever Food Solutions is a global leader in food products and services, operating in over 70 countries. Committed to empowering chefs, it combines high-quality ingredients with expert support to enhance the dining experience. With a strong focus on technology transformation, Unilever Food Solutions aims to become an industry leader, enabling superior experiences for operators while promoting sustainability and food safety.

JOB PURPOSE

This role emphasizes enhancing the integrated (offline & online) shopping experience for operators. The primary purpose is to execute strategies that influence shopper decisions at the point of purchase across all channels, both offline and online.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Omnichannel Shopper Development:

• Develop shopper-centric strategies based on foodservice operators’ behavioral insights to enhance the shopper experience and influence purchase decisions.

• Conduct shopper research to understand needs, motivations, and barriers at the point of sale.

• Omnichannel Integration:

  • Align shopper development strategies across physical (in-store) and digital channels (such as brand.com, trade partner websites, and marketplace) for a seamless experience.

  • Work closely with trade marketing and key trade partners to co-develop shopper-centric campaigns.

  • Implement technology solutions that enable a superior shopper journey5.
    

• In-Store Trade Activations:

  • Design and implement in-store activation plans such as product sampling, cooking demonstrations, and other retail activities that drive shopper engagement and sales.

  • Train and manage in-store promoters employed via agency to deliver engaging experiences that align with brand messaging.

  • Monitor and evaluate the effectiveness of activations, including foot traffic, sales uplift, and ROI.

  • Regularly visit activation sites to ensure quality and gather shopper feedback.
    

• Perfect Store & Merchandising Management:

  • Develop merchandising strategies that reinforce brand-product visibility and drive conversions at every shopper touchpoint.

  • Train and manage merchandisers employed via agency to ensure timely and accurate execution of Perfect Store at trade.

  • Coordinate with field teams to address merchandising gaps and maintain relationships with retail partners.

  • Oversee the creation and distribution of trade visual assets such as POSMs, displays, and other shopper engagement tools.
    

• eRTM Management:

  • Enhance the brand’s presence on e-RTM platforms by managing product listings, promotions, and digital campaigns.

  • Optimize digital shelf space with engaging content, images, and accurate descriptions.

  • Monitor digital trade metrics such as CTR, conversion rates, and sales performance.

  • Manage and update brand-owned websites to provide a seamless shopper experience.

Experiences & Qualifications and Skills

• 4-6 years of experience in trade marketing, retail sales, shopper development, and/or in-store activation.

• Strong understanding of shopper psychology and retail sales dynamics.

• Experienced in agency management.

• Experience in technology new technology Adoption.

• Familiarity with e-commerce platforms and digital trade tools.

• Excellent analytical, project management, and communication skills.

• Bachelor’s degree in Marketing, Business Administration, or a related acdamic or professional qualification (Not critical).

• A focus on excellence in execution and a never say die attitude is a must.
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

ARE YOU INTERESTED?

Please apply via this portal as e-mail applications will not be processed. By applying to this role, you are confirming that you have informed your Line Manager and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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