Assistant Brand Manager Unilever Professional (U-Pro)

Unilever is currently hiring for an Assistant Brand Manager - Unilever Professional (U-Pro).

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

HOME CARE

Home Care is on a mission to deliver a Bright Future through superior, sustainable, and great value household cleaning and laundry products.

Home Care Southern Africa is a 133 year old iconic business with 3 core categories: Fabric Cleaning, Home & Hygiene, Fabric Enhancers and Unilever Professional.

In Home Care we aim to turn chores into extraordinary moments that do not cost the earth.

JOB PURPOSE

The Unilever Professional Brand Manager, Southern Africa, leads the customer facing execution of the brand’s omni-channel marketing plans to deliver financial and growth ambitions; leading all ATL, BTL and customer facing activities and engagements to drive relationships with customers and operators.   Their role will be in supporting the U-Pro Marketing Manager in developing the team through capability building of internal and external parties.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Craft and drive the full operator lifecycle journeys using insights built from retailers/distributors, operators and cleaners into actionable plans

• Plans and executes full Omni-Channel journey plans for the year across all touchpoints, creating content to drive operator visibility, engagement and conversion

• Lead execution of customer facing execution, including digital retail programs, operator facing PR/Endorsement programs and events

• Develops Partner ecosystems to increase reach/content/credibility

• Manage ATL Media plans with agencies to create content that builds the overall awareness of U-Pro as a brand

• Lead and project manage innovation projects based on the long term innovations strategy of U-Pro

• Ensures product campaign, messages integration into content Calendar & journey stages 

• Lead cross functional teams to ensure successful execution of innovation launch plans and post launch evaluations, being responsible for Sales enablement

• Constantly review brand and initiative performance for ongoing improvement

• Drive internal education of activities, innovations, product Features and Benefits of all products with all relevant stakeholders across required platforms, whilst crafting an externally focused education program for our operational partners           

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Relevant Degree or equivalent

• 3 - 5 years of relevant work experience

• Experience in managing a complex portfolio (e.g. sub-brands, formats, local/global networks)

• OOH / B2B Marketing Experience

Additional Advantages

• Localizing and Executing Brand Plans:

  • Landing Operator/Consumer Focused Activity plans

  • Leveraging PR and Digital to drive brand plans and growth

• OOH / B2B Cleaning Industry Experience:

  • Understanding trends within the B2B cleaning space

Skills

• Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans

• Ability to assess business challenges, articulate these, and drive right levels of influence across all stakeholders and cross functional teams

• Agility and executional mindset to land all activities OTIF

• Growth mindset – a winning, competitive mindset

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.