Assistant Digital; PR & Social Influencer Lead

Unilever is currently hiring for an Assistant Digital: PR & Social Influencer Leader

Reports to: Marketing Manager HC Digital; PR & Social Influencer

Scope: Southern Africa HC

Location: La Lucia Ridge/ 61 Katherine Street

Terms & Conditions: Full time; SA Citizens only

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

HOME CARE SOUTHERN AFRICA

Home Care is on a mission to deliver a Clean Future through superior, sustainable, and great value household cleaning and laundry products.  Globally Unilever Home Care is a €12,3 billion business and is the #1 business on volume share, accounting for 23% of total HC units sold globally.

Home Care Southern Africa is a 133 year old iconic business with 4 core categories: Fabric Cleaning (65%), Home & Hygiene (29%), Fabric Enhancers (5%) and Unilever Professionals (1%). Home Care generates R11 billion rand business, growing at an average of 8% in the last 3 years. 72% of our business occupies winning share business, with #1 or 2 share positions in most of the categories we play in. Southern Africa is amongst the top 5 priority cells for global Home Care.

In South Africa, Home Care is the #1 manufacturer (5x bigger than the next leading competitor)

In Home Care we aim to turn chores into extraordinary moments that do not cost the earth.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you!

The Digital, PR & Influencer JBM will drive a socially-led digital, PR & influencer strategy that delivers brand salience & credibility for the HC total category.

Their key deliverable will be a full funnel of digital campaigns across all forms of digital media (online video, display, programmatic, social media platforms like Meta, Google, Tik Tok, etc) that will make our HC brands talkable.

They will work closely with brand, agency, media & DMC teams to ensure brands deliver a connected and integrated digital strategy that drives brand salience, affinity and growth.

Furthermore, the JBM is responsible for the development & delivery of the digital media & PR strategies. Key KPIS include:

• Delivering maximum ROMI on digital media & PR and social channels

• Driving breakthrough digital innovation for category and deliver BIC ROI

• Ensuring functional digital marketing excellence, managing partnerships.

• Collaboration with media agencies and internal stakeholders is critical to managing the media value chain and landing communication plans.

• Assisting in overall management of the digital media chain, with strong collaboration with brand teams

• Content marketing, influencer marketing coordination leveraging Cleanapedia platform

• Direct responsibility for tracking, reporting, optimisiming and managing agencies’ digital outputs.

• Direct engagement with digital media owners to scout for new ideas & collaborations on digital media innovation.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Align the digital strategy for Home Care brands, in collaboration with DMC (Digital, Media, Commerce), Media and Data Strategy team.

• Align on how and where to invest media related initiatives based on past learnings and in collaboration with DMC and Media.

• Be in close contact with global team to align on right  “Others Say/Influencer” approach. Building out Homecare’s database for brands.

• Lend expertise and drive pr and digital excellence on brand campaigns.

• Work with DMC and agency partners on big bet campaigns to drive clarity on execution, progress, and opportunities.

• Measure digital & pr performance against goals.

• Optimize spend and performance based on insights.

• Support DMC test and learn agenda.

• Evaluate new digital technologies for adoption where appropriate.

• Drive social first agenda in Home Care, and be the custodian of this voice with peers to ensure selected brand plans have that view come through.

• Be the data owner for Home Care, cooperating with DMC to protect our data.

• Develop the Cleanipedia brand to enhance brand awareness within the digital and social networking space, thereby driving adoption, followers, website traffic and data acquisition.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Minimum:

• 3+ years’ experience in digital media, marketing or pr.

• Strong evidence of all job skills required for the role.

• Preferred:

• Background with digital marketing (social, influencer) or public relations experience preferred.

Skills

• Marketing Analytics

• Media strategy & planning

• Digital Commerce

• Communication asset development: content creation

• Influencer, creator & agency partnerships experience

• Omni-channel Experience design

• Audience Marketing (Segmentation)

• Performance Marketing

•  Campaign Measurement & Optimisation

• Communication effectiveness

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.