Comfort Assistant Global Brand Manager – Social, Digital, & Partnerships

Job Title: Comfort Assistant Global Brand Manager – Social, Digital, & Partnerships

Location: 100VE

JOB PURPOSE

Business Context:

Are you obsessed with advertising and culture, and passionate about leading the change in Unilever towards Social First? Do you thrive in fast-paced, complex contexts, and feel excited by the opportunity to build something new? Then this could be the place for you.

We are the Home Care Business group. Since our early days of pioneering hygiene and cleanliness for all, we have grown to become a 12 billion Euro global business and home to leading household cleaning and laundry Power Brands such as Dirt Is Good, Comfort, Domestos, Sunlight and Cif.
Fabric Enhancers is one of the most dynamic and fastest growing categories in Unilever and in the overall household products industry. We have a track record of outstanding growth with a brand that is purposeful, recognized, and loved by millions across the world. Unilever created the category more than 60 years ago and continue to lead it with innovations and communications that inspire consumers and deliver growth year on year. We are among the fastest growing brands/categories and a strategic contribution to overall Unilever’s Home Care portfolio.
As of today, Comfort is a +1.5-billion-euro brand thanks to its presence in over 100 countries, among some it is also known as Yumos, Robijn or Coccolino with the iconic “teddy bear” image that has made millions fall in love over the years. Comfort is regarded among the most innovative brands in the category, with superior innovations that make clothes care more enjoyable and more accessible to consumers around the world. From irresistible softness to indulgent long-lasting fragrances, millions of households continue to choose Comfort to give them the best laundry experience every day!

This is an exciting time to join Comfort as the brand has been repositioning itself to leapfrog and disrupt via becoming beauty led brand in laundry category, advocating for irresistible fragrance experiences and enhanced beauty of the clothes. From Brandverse to Innovations, we have an exciting ambition and a strong transformation agenda and pipeline in place.

RESPONSIBILITIES
Scope of the role:

We’re looking for a strategic, digitally fluent, and creatively driven Assistant Brand Manager to support our team on the development of the global digital and social strategy for Comfort.

As Social, Digital & Partnerships ABM, you will:
• Craft the global digital and social strategy, bringing Comfort’s new BCI to life to drive cultural relevance across platforms and markets.
• Translate the new BCI into insight-led, unmissable content that resonates with our target audience across the globe.
• Partner with world-leading creative and media agencies to create full content suite (always-on, reactive, cultural moments)
• Track performance KPIs (reach, engagement, sentiment, conversion)of campaigns across markets, to deliver recommendations for optimisations
• Lead influencer and creator programme to authentically amplify and elevate brand in culture, connecting with communities at scale.
• Crafting Limited Editions, collabs/partnerships strategy and roadmap, fuelled by social trends and passion points, to connect with our target audiences
• Close collaboration with markets to strengthen plans and execution, across full digital & partnerships agenda
• Stay ahead of platform innovations, digital trends, and cultural shifts to keep Comfort future-fit and emotionally resonant.

ALL ABOUT YOU
Relevant Experience:
• Deep understanding of consumer insights, cultural trends, and storytelling.
• Proven experience in crafting brands, inspiring and leading unmissable creativity and communication is critical.
• Strong experience in digital & social media strategy, and content development.
• Experience working with creative agencies, influencers, and platform partners.
• Experienced in managing workflows between different partners and departments, to deliver projects OTIF
• Proven ability to lead cross-functional projects and influence senior stakeholders
• Collaborative mindset and ability to work across diverse, global teams.
• Culture obsessed, no TikTok trends, Netflix drops, or pop culture phenomena escape you
• Passionate about marketing and advertising, staying at the frontline of the industry
• An eye for beauty and design, with strong crafting capabilities
• A creative thinker, who can generate and judge exciting, thumb-stopping ideas, and assess suitability against brand standards and target audiences
• Hungry to make an impact, and create award winning, industry leading work
• A curious and critical mind, comfortable navigating complex problems and proposing novel solutions
• A team player, who values and drives synergy within teams, and appreciates collaboration
• A great communicator and storyteller, able to make the complex simple

If you're excited to build a brand that matters, lead digital transformation, and make a real impact on how people experience life—we’d love to hear from you.

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London.This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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