Global PR & Influencer Manager – Dove Personal Care

Job position: Global PR & Influencer Manager – Dove Personal Care

Scope: Global

Function: Dove Personal Care – Global Communications

Reports to: Global Senior PR Manager, Dove

Location: London 100VE

ABOUT Dove  

Dove is the largest Personal Care brand in Unilever and in recent years it has enjoyed spectacular growth rates. The brand is loved by hundreds of millions of consumers worldwide for both its products and its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within the world of beauty, which has since inspired women all over the world. Over the years Dove has then launched many globally renowned purpose campaigns as well as iconic products that deliver on Dove’s promise to always deliver superior care; both of which have propelled the brand to its current iconic status. It’s an exciting time to be part of this brand and to accelerate Dove’s growth as it continues to fly even higher around the world.

About the role:

This role reports to the Global Senior PR Manager who is based at 100 Victoria Embankment, London.  You are required to be office based 2 days per week at a minimum.

This will be a critical role to the successful launch of Dove’s latest global Personal Care innovations and masterbrand campaigns – further building the brands beauty and purpose credentials via the critical channel of PR/Comms and social influencers.

• The global Dove Others Say team is looking for a PR & Influencer Marketing expert to leverage the voice of “others” (media, influencers, communities, experts etc) to amplify product and purpose-led messages, build credibility and drive mass talkability for the brand.
• This is an exciting, varied manager role suited to a digital native with a history of delivering global social-first campaigns that earn attention, and meet a particular business and communication goal
• You’ll think with a social-first mindset, crafting global strategies and content that inspire local marketing teams to harness the power of PR and creator marketing

Responsibilities include:

• Design and implement social-first PR and creator marketing strategies that push forward the marketing efforts for Dove
• Partner with the global Dove masterbrand marketing teams on key campaigns - designing specific toolkits, campaign plans, PR & social assets and risk assessments that encourage brilliant local execution
• Shape global brand experiences, both in real life and on social, that drive mass talkability and shareability for the brand
• Craft global agile campaigns that hijack social-first and cultural trends and are brought to life in key markets
• Drive global thought leadership - building out briefings, talking points and storytelling for key global Dove stakeholders
• Develop strong relationships with top 10 key markets to create best-in-class Other Say execution and measure communication effectiveness
• Lead global PR and influencer measurement frameworks to evaluate key campaigns and gather globally relevant insights for future campaigns
• Support Senior PR Manager, where needed, on Risk and Reputation management and brand statement updates

Personal profile:

• An independent “doer” – a global PR and influencer marketing professional (6-10 years of experience either agency and/or in-house) that understands how to get things done in a global, matrixed organization  
• A crafter & expert in written and visual content that can create the most compelling stories that will land in editorial and influencer/social – both earned and paid. An understanding of beauty industry is an advantage, but not essential.
• A strategic thinker that would build the thinking first with clear outline of the why before shaping the what, and then running with execution
• A collaborator/networker who thrives on working with different disciplines to build strategies and content – from global and local marketing teams to marketing specialties (brand, R&D, insights) to agencies.   
• A strong business mindset focusing on what is needed to drive impact and business results

Key skills:

• Global strategic thinking combined with creative mind-set 
• Brand PR strategy, planning and measurement at a global level
• Social Influence strategy, planning and measurement at a global level
• Project management end to end – including lbudget management
• Understands earned and paid, social and PR landscape
• Excellent written and visual storytelling skills
• Can manage global pilots including shoots, crafting influencer assets / briefs and can share results that inspire local markets
• Stakeholder and relationship management both internally and externally
• Team player & deliverer - and with personal accountability

Essential experience: 

• Global PR & Influencer Marketing experience is essential. A minimum of 6 years’ experience in external communications, within a large organisation, PR & Influencer agency or media relations.
• Has worked in or with a multi-stakeholder global environment, and knows how to collaborate to get the job done internally or externally  
• Experience of managing global brand PR and influencer campaigns (from budgeting and planning to strategy and content development, both visual and written)
• Managed brand experiences, both events IRL and social-first
• Extensive experience managing and motivating global agencies
• Demonstrable passion for brands with purpose and a point of view; and social trends
• Ideal to have: passion for and expertise in beauty industry

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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