Ice Cream Philippines (Selecta) Consumer Market Insights Assistant Manager

Ice Cream Philippines (Selecta) Consumer Market Insights Assistant Manager (WL 1B)

Job Overview

Selecta is the leading Ice Cream player in the Philippines, as well as Unilever’s largest ice cream market within its Southeast Asia region.

The Ice Cream Philippines CMI Assistant Manager will be responsible in identifying new trends for innovation ideas that support business growth, lead in real time innovation projects as well as piloting/looking for new methods & approaches to performance metrics. He/she will partner the country category business teams in measuring in-market performance and identifying opportunities to harness growth.

He/she will be reporting directly to the PH Consumer Market Insights Manager. 

MAIN JOB PURPOSE:

• The role of the Consumer & Market Insight (CMI) function is to show the business where and how to win. This is accomplished through the CMI mission to provide inspiration and provocation to drive transformational growth. This role partners the Ice Cream team in PH.
• This role requires someone who can transform insights into action to drive strategic growth action plan with all key category and country stakeholders whilst becoming familiar with a wide range of qualitative and quantitative research methods.
• In addition to more traditional research methods, to thrive in this digital era brands must constantly monitor the digital/social media landscape. CMI has a key role to play in using this data to help the brand make genuine connections with its consumers; respond quickly to any issues; identify short, medium and long-term category trends, and much more. The successful candidate will be able to demonstrate experience of turning Big Data into insight that helps the business grow.
• Additionally, we are looking for someone that is open to explore new approaches and methods within Ice Cream as we strive to do things faster with higher impact. This position would give you the opportunity to develop your skills as an agent of growth and to make a real impact in the lives of the people we serve.

JOB SUMMARY:

As Consumer Market Insights Assistant Manager your responsibilities would include:

• Identifying Growth Insights & Opportunities which leads to strategic transformational growth
• Distilling insight from primary and secondary research/data to drive growth in the business.
• Responsible for measurement and generation of insights from continuous research (retail data, consumer panel, brand tracking) and people voice programs to assigned Country Category Business Team (CCBT)
• Lead trendspotting program and build knowledge of the PH Ice Cream category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
• Build and give a clear point of view from analyses as well as the outcome of research studies. You should be able to articulate this point of view to key stakeholders and drive recommendations going forward.
• Independently manage conversations with marketers, sales, R&D and senior CMI colleagues, to land/persuade on key business recommendations.
• Support the Ice Cream CMI Lead in delivering category, brand and innovation performance insights at a local PH level
• Lead real-time management of innovations projects, from ideation/co-creation, mix developmental learnings (qual/quant) and testing
• Openness to piloting new methods & approaches, technology and new suite of research methods
• Work closely with agency partners, using various sources of data (including digital) to identify trends, opportunities and threats.
• Developing your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with Centres of Excellence.
• Building own understanding of key business processes e.g. Category / brand strategy, Integrated Brand Planning (IBP)
• Be able to work and build a relationship with cross-functional PH teams and colleagues within IC CMI.

DESIRED BEHAVIORS:

• A positive attitude and can-do attitude
• Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.
• Ability to collaborate seamless & lead across agency partners and internal Unilever teams will be crucial.
• Tenacity and resilience
• Resourcefulness and open to explore
• Openness to learn
• Curiosity is essential for exploration
• Strong attention to detail
• Great observation skills

KEY INTERFACES:

Internal Cross-Functional Project Team (including Brand Managers, R&D, Supply Chain, Finance, Customer Business Development, Media, Customer Strategy & Planning) Market Research Agencies Ice Cream CMI Team

Key Skills/ Experience Required

• A minimum of 3 years of relevant work experience, ideally with a background in Research / Analytics
• Think strategically – ability to design, develop and land research with impact
• Opportunity spotting skills, with data deep diving abilities. Has dealt with social listening is preferred
• Analytically minded and numerically oriented
• Capability to derive insights from integration of different data & connecting the dots
• Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for.
• Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions like for example People voice, Shopping immersion sessions.
• Good project management skills
• Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
• Experience of working with continuous research data - retail tracking or consumer panel and/or any tracking data is essential
• Fluent English (verbal & written)

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.