Assistant CMI Manager – Nutrition HIVE

Job Title: Assistant CMI Manager – Nutrition HIVE

Work Location: Mumbai HO

Function/BU: CMI, Nutrition

BUSINESS CONTEXT:

Set up in 2017, the HIVE is an industry-first, specialist team within the Unilever CMI team that boosts efficiencies and aims to make CMI more resourceful. The purpose of HIVE is “Creating and augmenting solutions at scale, that enable capability to unlock and drive 4G growth”. Being the foundational team within Unilever’s CMI function, HIVE works with CMI teams across the globe and leads & undertakes a high proportion of innovative consumer tests involving early-stage ideas, concepts/propositions, products, and packs.

While traditionally the HIVE has focused on driving CMI methodology and tools operational excellence, it is fast evolving into an analytic and business insight hub that could drive a lot of CMI performance and insight frameworks like UBS, CGI, and other Business-specific transformational dashboards, etc. Nutrition HIVE CMI will now look at multiple aspects as below:

I. Performance Initiatives:

• Global Nutrition UBS
• Brand Power Reporting for Global Nutrition
• Share, Pen, TDP
• 6P Deep Dives for Unilever & Competition Brands in liaison with Local CMIs / Business Partners

II. PeopleWorld Projects:

• Ad Testing
• Idea Screening (Including Ideaswipe)
• Concept & Product Tests
• 3M VAS

III. New AI Tools: Learning & Democratizing New Tools like AImpower, Meltwater, InnoPredict

For this role, we are looking for someone who will primarily lead the Performance part & support PeopleWorld Projects and New Tools.

Key Skills & Requirements:

• At least 4-5+ years of experience in Research & Insights in FMCG

• Must have experience working on at least one of the syndicated panels: RMS / KWP / Kantar BGS

• Proven expertise in analytical skills and data interpretation, rigorous with great attention to detail

• Good Presentation Skills & articulate

• Ability to work collaboratively & efficiently in a team as well as independently, including demonstrating a high degree of accountability

• Should have experience in stakeholder management

• Is a self-motivated individual

• Displaying a growth mindset – showcase the ability to learn, grow, create impact, and not be afraid of taking risks

Key Responsibilities

• Work closely with the business to understand pain points and then devise solutions to address the same.

• Periodic (Monthly / Quarterly) release and reporting of UBS, Brand Power, market shares & other key metrics to LTs, CMI organization, global stakeholders, etc.

• Manage & Lead ad hoc custom projects & deep dives as per business requests including UBS deep dives, Brand Power Deep Dives, & performance on other metrics like Share, Pen, TDP, etc.

• Integrate multiple data sources (Retail, Consumer Panel, Brand Tracking & other data sources) seamlessly to help understand the actions required- across all the marketing 6Ps.

• Upskilling to become category knowledge experts who can not only absorb, assimilate, and synthesize knowledge but also disseminate analysis and findings to drive business actions.

• Stakeholder management: this involves both internal stakeholders such as Marketing/CMI and other teams/contacts, along with key agency partners

• Drive efficiencies by automating standardized decks/reports by liaison with D&A / other teams

• Learn, engage, democratize & drive the adoption of new AI Tools like AimPower among Global Nutrition.