Content Executive

Job Title: Content Executive

Function: Customer Development

Location: Mumbai HO

Description – We are looking for a Content Specialist to work with the Ecommerce team [Mumbai HO] at HUL. We are looking for people who are eager to go beyond conventional thinking and apply their knowledge & skills to telling impactful brand stories, someone with exceptional communications skills who is results driven. The individual will liaise directly with Marketing teams, Shopper Marketing and Account teams to ensure high-quality execution on-platform.

Responsibilities:

1. Raising the Ceiling on Content

• Working with HUL brand teams to devise and develop their e-Commerce content strategies

• Give inputs to finetune intent based content that drives bottom of the funnel tasks while ensuring on-time delivery of the same

• Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, post-test existing content across categories.

• Improve platform discoverability by ensuring necessary content interventions across product listings

• Evaluate the feasibility and scope for new content formats & digital platform innovations across key customer portals and liaison with the category to develop and deploy the same

• Building capabilities that enable superior content delivery: Lead the Digitization of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.

2. Build Best in Class Creatives

• Work with the creative agency to build customer specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery

• Study and identify new creative and display formats and experiment them with different platforms

• Lead the governance on the internal intelligence platforms to continuously improve creative quality and build a robust eCom creative playbook.

Requirements:

• Prior Experience in a creative/ content strategist profile

• Proficiency in MS excel, MS PowerPoint

• Strong sense of design and aesthetics

• Collaboration and strong stakeholder management skills are a must