Digital Marketing Manager - Ice Cream

Job Title: Digital Marketing Manager

Work Location: Mumbai HO

Function/BU: Ice Cream, Marketing

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

 We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products. 

We are looking to hire a resource for our Digital team based in Mumbai.

Role Profile

On media planning & deployment, several capabilities are being developed/need to be developed across the spectrum. These span planning (objective, brand life stage, vehicles, consumer effectiveness), guided data sets (acquire, embed, enhance), and automation (dynamic deployment at scale).

The person will be responsible for providing guidance and assistance in developing future-fit capabilities that will help drive brand growth.

The person would be part of the digital & media team, reporting to DMC lead of the ice cream business.

We are looking for a dynamic digital media planner to develop and implement digital media campaigns. The role will closely liaise with the marketing team, media agency and the digital marketing agencies for driving the digital agenda for the organization. The person should have a good knowledge of digital media marketing, and various technology stacks and should be able to use the latest technology to make media plans more effective and efficient. You should also be able to monitor trends in the Digital media landscape and identify new opportunities for improving the digital planning process. The ideal candidate will have a strong understanding of AdTech & MarTech and must be good at deploying these at scale.

Key Skills & Requirement –

• 4-6 years of experience in managing Digital media planning and strategy
• Proven track record of managing digital marketing agenda for big digital first brands or big FMCG businesses
• The candidate may come from an agency with experience in handling the business of an advertiser/group of advertisers.
• Experience in managing agency relationships with digital marketing agencies
• Working closely with influencer marketing at scale for delivering higher effectiveness and efficiencies.
• Adept in understanding and working on all Digital planning platforms (DV 360, Google ad words, Meta Business Manager, etc)
• Should have an understanding of Programmatic advertising, martech stacks, and data providers.
• Strong analytical and numerical ability
• Excellent communication and presentation skills.