Others' Say & Content Executive – TRESemmé

Job Title: Others' Say & Content Executive – TRESemmé

Work Location: Mumbai HQ

Function/BU: Beauty & Wellbeing, Marketing

BUSINESS CONTEXT:
TRESemmé was founded on the belief that every woman should be able to look and feel her best every day, not just on salon days. Our origin allows us to bring salon-level expertise to women in the comfort of their homes, every day.
It is an exciting time to work on the brand where we are transforming the portfolio, elevating our core while entering Masstige & formats of the future.

This role will handle all social & digital campaigns for TRESemmé as well as all high-impact activations for the brand.

ROLE REQUIREMENTS:

• Responsible for leading all social first demand generation: Organic content creation & an always-on social strategy
• End-to-end responsibility of leading Others’ Say – Ideation, Execution & Performance Management, culminating in higher social mentions & searches for TRESemmé
• Work closely with multiple agencies to unlock new IF niches & platforms to eventually improve campaign effectiveness & reach
• Responsible for leading high-impact collaborations, including but not limited to LFW and other on-ground + digital content properties

KEY SKILLS:

• 2+ years of experience in marketing/marketing activation/media/creative agency
• Prior experience with social-first DG, content, or influencer marketing
• Capacity for insight, analytics & performance management
• Passion for beauty and beauty trends and an intuition for consumer-first thinking
• High commitment to working on multiple projects, learning fast & taking action quickly
• Experience in leading cross-functional teams to deliver projects

Core aspects underpinning all skills: Owner’s Mindset, Consumer & Brand Centricity, Strong Interpersonal Skills, Analytical Thinking & Rigour, Creativity & Passion for Beauty.