Unilever International - Marketing Manager - India & Nepal

Job Description

Job Title: Unilever International - Marketing Manager - India & Nepal

Job Location: Mumbai HO

UNILEVER INTERNATIONAL IS...

(drum rolls) …. Unilever’s White Space Arm!

As the ninth global cluster, we work across the world to fill white spaces for Unilever. Our purpose is to serve the underserved consumers, customers, channels, geographies and categories.

WE TREAT BUSINESS AS OUR OWN

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1bn+ , fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories.

Our next mission is to go from 1bn+ to 5bn and become a role model CPG organisation in 3 key areas – purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

GAME CHANGING BUSINESS

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference through 5 traits of – 1. hunger for growth 2. Working and winning together 3. Passion for execution 4. Consumer and Customer obsession 5. Nurturing our tribe.

We will be the fastest route-to-market globally;

• We go where no (man, woman or distributor) has ever explored;

• Impossible is an opinion, not a fact;

• Speed is our currency;

• When brands are built right, they can last a lifetime.

ABOUT MARKETING IN UI...

Marketing in UI will own and drive the growth from 1.5bn to 5bn by:

• Building leading market share positions in S.M.I.L.E. (Small Island Landlocked & Extreme) geographies to serve underserved geographies  - combination of digital + in store execution

• Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers

• Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Gov't & NGO (GIN), Cross Border eCom, Discounters etc.

• Serving underserved brands by building a global model to seed, incubate and scale brands especially in Health and beauty, eCom and modern trade

• Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc.

Marketing in UI is digital driven with 90% spends online across social, search, performance marketing with a high focus on high ROI marketing

THE ROLE IS IMPORTANT BECAUSE...

• India + Nepal (South Asia) Marketing manager will lead the key marketing initiatives in India + Nepal across key brands.

• Focus on brand building, experimenting new technologies, go all out on Social first marketing and leading from the front on how we can win on Social in markets like India which is still very heavy on traditional media.

• Also to lead the key stakeholder engagements locally and globally and getting more mandates for UI in South Asia. For this to happen, the person needs to be well versed with the business and should be able to demonstrate that he/she is a business leader and not just a marketing person.

• The incumbent should be able to lead the group of talented individuals in terms of learning, their growth and deploy some award winning work on our key brands across SA.

TO BE GREAT AT THIS, YOU'LL HAVE...

• Over 7-10 years’ experience in FMCG industry in building brands in India & Nepal, interest and curiosity to try new things.

• You are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and senior stakeholders in the Unilever business

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution

• Be a strategic, highly adaptable and entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers, shoppers and customers

• Have excellent financial acumen and analytical skills

• Have excellent communication, negotiation and influencing skills with senior stakeholders

• Have experience working and leading in cross-functional teams

• The successful candidate will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results.