Digital Marketing Assistant Ben & Jerry’s ANZ (Sydney CBD/Hybrid)

Who we are?

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

About Ben & Jerry's 

Ben & Jerry's Homemade Inc. started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000, Ben & Jerry's became a wholly owned subsidiary of Unilever, while an independent board of directors took the lead in maintaining and expanding Ben & Jerry's social mission, advocacy, brand integrity and product quality. Today we have fans in 35 countries around the world.

At Ben & Jerry's we have an inspiring ambition. We want to drive the global movement for social and economic justice and sell the most delicious ice cream in the world with our "connected prosperity business model”. That means, we bring in our activist spirit every day and work hard for what we care about, a true value-driven organization with an associated 3-part mission

• Social Mission: impact on human rights, workers’ rights and social justice around the world

• Product Mission: Production and distribution of high quality and natural ice cream with euphoric preparations

• Economic Mission: to operate the company on a sustainable financial basis towards profitable growth.

Our 3 part mission comes to life in everything we do. In Australia, Ben & Jerry’s ice cream is known for its big chunks and irreverent tone of voice. For the past few years the brand has been actively engaged in driving marriage equality and advocating for immediate action on climate change.

The Role

Are you a TikTok and Instagram enthusiast by night and digital marketer by day with a passion for building brand engagement?

Are you a go-getter with a proven track record of growing sales through innovative campaigns?

Have you got experience working with loyalty programs to grow fan engagement?

Does the phrase “If it’s not fun, why do it?” resonate with you?

If so, you might be the perfect fit for our team!

What we offer:

• Flexible/Hybrid working

• Opportunity to travel internationally

• Competitive salary

• Development and progression opportunity into brand management

Role overview: Join the Ben & Jerry’s Retail team as a Digital Marketing Assistant, leading and implementing digital marketing activities across Australia and New Zealand.

Key Responsibilities:

• “Always on” Digital Management and Implementation

  • Create content and implement communication calendars across all owned digital channels to achieve key sales/brand targets. This includes new retail loyalty app, monthly newsletters, website, brand owned social channels.

  • Champion digital best practice across owned digital channels including supporting franchisees with executional toolkits

  • Step up as the marketing lead for delivery on demand (Ubereats, Menulog..etc..), developing strategies to grow sales with cost effective investment

• Drive measurability and continuous improvement of digital assets e.g. Define KPIs to match campaign objective, optimize in-flight campaigns to maximise ROI, analyse reporting and implement recommended actions.

• Collaboration and stakeholder management

• Work collaboratively with internal stakeholders including retail operations, brand management teams and global marketing teams to deliver best in class digital marketing

• Work collaboratively with external stakeholders including agency partners and franchisee partners to execute and improve digital marketing campaigns

• Project Management

• Demonstrates ownership and accountability by managing and executing key projects related to retail operations and marketing. This includes launching and growing our new loyalty platform to drive increased frequency of visitation and increased spend in our retail stores.

• Utilise agile methodologies – working within a sprint framework to manage projects and keep all stakeholders updated

• Review all projects post-launch to analyse areas for future improvement

• Assist in development, testing and implementation of innovative marketing and operational concepts. This may include may include menu items, new products, merchandising, catering, off-premise opportunities and special event programs.

What You Will Need to Succeed?

Experiences and Qualifications

• 2+ years’ background in a digital marketing role is preferred.

• Experience working with loyalty platform customer acquisition and sales growth strategies is preferred.

• A creative eye with a keen sense for fit for platform, content development including copy writing.

• Tuned into cultural conversations, trend setters, niche communities, influencers and social media platforms (Tiktok, Facebook, Instagram).

• Demonstrated success of developing and implementing marketing communication calendar to support strategic objectives.

• Experience in performance marketing is preferred. This includes ROI analysis, KPI definition, re-targeting and in flight optimisation.

• Excellent verbal and written communication and interpersonal skills.

• Highly organized, energetic, team-oriented individual with a positive “can –do” attitude and a strong commitment to outstanding consumer and customer experience.

• Strong Computer proficiency, esp. Excel, Word, PowerPoint,etc.

Are you excited to craft the Ice Cream future?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact anz.talent@unilever.com.

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.

At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.