Brand Manager Unox Meat

UNOX IS HIRING FOR A BRAND MANAGER MEAT

FOR THIS ROLE IT IS ESSENTIAL TO SPEAK AND WRITE DUTCH

Location: Rotterdam, The Netherlands
Local conditions apply

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

WILL YOU HELP BUILD THE FUTURE OF UNOX?

With the intended acquisition by Zwanenberg Food Group, Unox will soon stand on its own.

From a new office in Rotterdam, the Unox team will independently work on new ideas, products, and campaigns to make this iconic brand in the Netherlands grow rapidly again. In the marketing team of one of the largest and most beloved brands in the Netherlands, we now have a key role available for someone who enjoys entrepreneurship, broadening and developing their skills, and above all, taking action!

* Subject to consultation and merger control approvals by the Authority for Consumers and Markets.

ABOUT UNOX AND THE ROLE

Unox is an 87-year-old savoury brand, an iconic market leader that is present in almost every Dutch household and with close to 200 million euros consumer turnover, one of the biggest brands in the Dutch supermarkets. Unox is loved by consumers and represents typical Dutch habits and values. Famous for warming the Dutch stomach with products like Smoked Sausages, Knaks & Soups and loved for warming the hearts with activations like the ‘Nieuwjaarsduik’, the Unox Winterefteling and Ice skating.

Unox is on a mission to “give everybody the warm feeling of home” and is driving programs like improvement of animal welfare, inspiring vegetable intake with soup and promoting a more plant forward diet with the launch of the vegetarian portfolio. For this local jewel the marketing team is E2E responsible for all portfolio, communication and activation projects, which makes the team agile, effective and very motivated.

In this context, we are looking for a highly motivated, entrepreneurial Brand Manager who is in it to win it, to build further on the future proof journey for Unox. Mainly by shaping the meat strategy, growing core portfolio and driving the (veggie)meat innovation roadmap and bringing this to life in an excellent way via campaigns and shopfloor activation, meanwhile building on the sustainability agenda. You will be part of the Unox squad team and will report to the Head of Marketing UNOX.

Working on this local jewel implies your responsibilities cover the full broadness of marketing: from strategic brand innovation, brand communication & -activation to brilliant in-market implementation.

WHAT WILL YOUR MAIN RESPONSIBITIES BE?

• Deliver growth ambition targets on the Meat portfolio

• Develop in-depth understanding of and expertise in the Meat category.

• Help delivering a strategic framework on how to play in Meat in the Dutch market.

• Identify and implement future growth opportunities based on in-depth consumer insights and anticipating competition.

• Initiate and build Meat Innovation Funnel, while securing perfect launch

• Develop leading edge brand assets and activation campaigns (both in traditional and digital medias) and designs on Unox.

• Lead local multidisciplinary team, including 1 direct reports (1 intern)

Key Performance Indicators:

• P&L delivery for the Meat category

• Preference and Penetration

• Develop Brand & Innovation strategy

• OTIF delivery of roadmap

• Embrace an Agile way of working.

KEY INTERFACES

• Head of marketing Unox

• Management Team Zwanenberg

• Advertising, Design & Media agencies

• Representing the brand to key partners

WHAT YOU NEED TO SUCCEED:

• A consumer-centric approach, married with a passion for our brand, continuously on the hunt for Unox growth opportunities that address consumer needs.

• An entrepreneurial and ‘can-do’ approach, be able to work with and unlock change and complexity to deliver results.

• An independent mind and agile mindset, getting energy from problem solving

• Project management skills to execute challenging & complex projects, including innovation/communication development.

• Collaboration skills to build and drive networks with ease, leading a cross-functional team of experts (e.g. Creative agency, R&D, Supply Chain etc.)

• A keen eye for detail, aesthetic & design, a passion for creative excellence & developing communications and assets.

• Be digitally savvy. You have an innate passion for social media and new business models.

• Marketing experience, preferably both in Brand Building and Brand Development.

• Dutch as a native language, crucial to find the right nuance in e.g. brand communication.

• You have a passion for Dutch food & cold winter weather!

This is an office-based role that requires 50% of time attendance to the site.

WHAT IS IN IT FOR YOU?

Unox is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme, bike-plan.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Informal culture and being the first one trying our new products. 

• My Fitness Plan (reduction on your Fitness Subscription).

• Wellbeing weeks.

• Employee Assistance Program (EAP). This is a free service for you and your relatives in case you might need help in a wide range of issues, including mental health, childcare, elderly care, legal advice, and more.

• Home work allowance.

• Company laptop and mobile phone.

• Green Mobility Policy.   

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office , you can enjoy our tasty canteen with prepped food and own products.

EXCITED?

Join Unox and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unox. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unox is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. 

By highlighting the gender diversity at the workplace, Unox encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.