Nutrition - UFS - Global Digital Engagement Lead

UNILEVER IS LOOKING FOR A GLOBAL DIGITAL ENGAGEMENT LEAD

Location: Weena (Rotterdam) with a move to Hofplein (Rotterdam) in 2025, the Netherlands

Local conditions apply

Full-time

Salary: 44 – 66 K gross per year based on background and experience.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT UNILEVER FOOD SOLUTIONS

Unilever Food Solutions (UFS) is the foodservice business unit of Unilever with businesses in 76 countries across the world. We are a dedicated, fast growing and profitable business unit within Nutrition, serving a wide range of chefs, operators, trade partners, distributive sales reps, nutritionists and many other professionals in the foodservice industry. At UFS, we offer solutions, which can be high quality products from Knorr Professional or Hellmann’s but also professional training services or the annual release of our Future Menus Trend Report. 

With a strong focus on delivering a superior Core in our portfolio, select geographies and specific operator groups, we know Where To Play. To drive more reach, penetration and usage, plans are in place as well with Digital Selling as a critical enabler to establish UFS as the largest global platform for professional chefs in the foodservice industry.

As UFS being the ‘Best Solution Provider’, we know the food service industry increasingly demands new ideas & inspiration. Engaging with Chefs, customers and operators daily, we see that keeping menus trendy and inspiring when people’s behaviour changes so quickly is tough. And it gets even more difficult with staff shortages and increasing prices (commodities, energy) that the industry has been experiencing over the last few years. Working with our 250 skilled chefs every day we know exactly what it takes to run a successful kitchen - and keeping up with trends is a big part of that.

Our pay off for the UFS brand is “Made for Today, Prepped for Tomorrow”- which refers to UFS not only providing solutions for today’s needs but also preparing chefs for tomorrow’s challenges. We focus on today’s Core solutions through our Top 10/Top dish approach with a focused portfolio driven relentlessly in markets & constantly being improved to meet evolving operator needs. Close collaboration with the Digital Marketing & Selling team enables effective campaigning to reach more operators in the markets and convert more of them into buying customers.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate about digital marketing, driven by accelerating the biggest brand in industry, planning social first end-to-end customer journeys that convert and eager to make a significant impact then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE?

Providing Market Support:

• Offer operational and technical support to markets for running campaigns on paid digital platforms (e.g., social media, Google, LinkedIn, TikTok).

• Address and resolve queries from local markets’ digital marketing teams promptly and effectively.

Collaborating with Digital Engagement & Media Manager:

• Work closely with the Digital Engagement & Media Manager to upskill markets on their digital media capabilities & plans.

• Collaborate with the Digital Engagement & Media Manager to align campaigning initiatives with business objectives and the broader digital media plans

• Conduct workshops and training sessions to enhance digital marketing capabilities.

Developing and Implementing Playbooks:

• Co-create and roll out playbooks and implementation guides for new B2B marketing channels such as WhatsApp, TikTok, TradeDesk, Snapchat, etc.

• Ensure these guides are user-friendly and provide clear, actionable steps.

Maintaining Digital Marketing Resources:

• Ensure the UFS Digital Marketing Hub, degreed courses, Confluence pages, and any UFS Digital Media playbooks are always current and updated.

• Regularly review and refresh media content to reflect the latest industry trends and best practices.

Driving Innovation:

• Stay abreast of emerging digital marketing trends and technologies.

• Propose and implement innovative strategies to enhance engagement and reach.

Ensuring Compliance:

• Ensure all digital marketing activities comply with relevant regulations and company policies.

• Conduct regular audits to maintain high standards of compliance and ethical marketing practices.

WHAT YOU NEED TO SUCCEED?

Experiences & Qualifications

Minimum Experience:

• 3-5 years of proven experience in B2B digital marketing, with a strong focus on developing and implementing digital media strategies.

• Hands-on experience setting up, executing, monitoring and optimising paid media campaigns on Meta, AdWords, LinkedIn, Campaign Manager, etc, to drive lead generation and conversions.

• Operational and technical support experience for paid digital platforms (e.g., social media, Google, LinkedIn, TikTok).

• Demonstrated ability to create and roll out playbooks and implementation guides for new marketing channels such as WhatsApp, TikTok, TradeDesk, Snapchat, etc.

• Experience in collaborating and cooperation with global stakeholders.

Preferred Experience:

• Experience managing agency / third-party relationships

• Ability to react quickly to changes in priorities; navigate changes in a fast-paced environment.

• Experience with marketing tools such as Marketo, Google Analytics and Adobe Analytics.

• Demonstrated experience with coordinating with other teams and departments for projects

• Demonstrated experience with tracking paid media campaigns via dashboards.

Skills

• Digital Media strategy and planning

• Digital Media targeting, buying and testing

• Social Media Marketing

• Campaign measurement and Optimisation

• SEO (Search Engine Optimisation)

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package; excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office , you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products. 

• My Fitness Plan (reduction on your Fitness Subscription).

• Home work allowance

• Company laptop and mobile phone

• Green Mobility Policy.   

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. 

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.