Ice Cream B&J Assistant Brand Manager, NA

Ben & Jerry’s is looking for a creative, driven, empathic, analytical, and organized Assistant Brand Manager to join our mission and use our business to create progressive change in the world while making the best possible ice cream.

This position will primarily work with the Senior Brand Operations Manager to deliver shopper marketing strategy (traditional, omni and ecommerce), brand performance analytics, NPD innovation for Mexico, in market activations that drive awareness and conversion, product marketing expertise for key extensions beyond the pint, and day to day responsibilities on the US Brand Marketing team.

The role will require expert project & timeline management skills and require close interaction with Brand, R&D, operations, integrated marketing, graphic design, supply chain, procurement, finance, legal and regional brand teams, to deliver products on time and in full in country with continued in-market support and optimization. Responsibilities encompass key aspects of the business including Product, Packaging, Proposition, Pricing, Promotion & Placement across the complete B&J’s Americas portfolio. We are looking for a candidate who is comfortable to work collaboratively & autonomously, cross functionally, and across global regions to deliver Marketing programming and innovation to agreed timelines.

Essential Duties and Responsibilities: 

This role includes the following duties and responsibilities, but additional requirements may be assigned as needed. Working with the Head of Marketing Operations, North America to drive insights into action, lead strategic planning and creative programming, and partner cross-functionally to influence key growth pillars for Ben & Jerry’s.

Our goal is to drive business growth and value by building lasting relationships with our fans through our amazing ice cream and our values-led business model. You will do this by driving awareness and trial of new products, engaging fans with our brand across the marketing funnel, and developing compelling tools & stories for our customers. This role will demonstrate leadership in progressive values and deliver the fun and irreverence that define Ben & Jerry’s.

• SHOPPER MARKETING
  • Develop shopper marketing strategy from brand JTBD and hold teams accountable to delivery on strategy and represent the brand in accordance with our guidelines.
  • Own and managed the shopper marketing budget for traditional retailers, omni & eCommerce retailers.
  • Partner across retailers, brand marketing, creative, shopper marketing teams and digital to strategically determine shopper marketing programs.
  • Understand lessons learned and track programs with cross-functional teams to incorporate insights into programming for better ROI’s.

• GO-TO-MARKET & IN-MARKET PLANNING, EXECUTION & OPTIMIZATION
  • Own the development and execution of Brand Marketing Plans and Innovation Launch Plans for Ben & Jerry’s Doggie Desserts, Mini Cups, Dough Chunks and other product extensions that fulfill marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability
  • In partnership with Customer Strategy & Planning, support forecasting and planning for Ben & Jerry’s Doggie Desserts, Mini Cups, Dough Chunks and other product extensions to minimize waste and deliver annual marketing targets.
  • In partnership with the Associate Brand Manager – North America & the Customer Strategy team, execute key deliverables of Ben & Jerry’s annual Trade Toolkit and Innovation selling stories that support landing the brand’s business strategies and innovation targets.
  • Manage timelines and program execution in cross-functional working groups with digital, brand, shopper, trade, web, and creative teams to ensure delivery of successful brand & product campaigns.

• CUSTOMER & CHANNEL
  • Partner with team to assess new opportunities in marketplace.
  • Support Customer deliverables such as Sales Samples, Packaging Samples, Product Information, Point of Sale development & execution, and meetings preparation and participation.
  • Partner with Customer Strategy and Planning team on Customer performance & opportunity assessments and recommended actions.
• INNOVATION: Support team to and deliver regional innovation project/s across multiple markets (Mexico, Caribbean etc.) bringing NPD or top selling classic items as export to launch in market. Will work very closely with innovation team, creative design, copy writer, R&D, TM, and legal to ensure in country and on pack regulatory and language requirements.
• BRAND: Exhibit commitment to the brand's social mission and help lead Marketing's contribution to delivering all three elements of Ben & Jerry's three-part mission statement. 

Qualifications: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor of Science degree in Business, Marketing or the equivalent

• 3-5 years’ experience in marketing, new product development, brand management, or brand operations
• Proven ability as a creative thinker with experience working effectively in cross-functional teams
• Must possess excellent analytical abilities and strong project management skills
• Must have strong organizational and time management skills
• A real passion for brand, innovation and problem-solving
• A strong bias for action – and entrepreneurial business spirit
• Passionate about the consumer and can translate this to develop insightful innovation
• Experience or exposure working in a cross cultural or international environment preferred
• Ability to build networks remotely
• Excellent written & verbal communication skills
• Computer proficiency, especially Microsoft Excel, Word, Project & PowerPoint

Work Environment:

• Office environment, some repetitive motion required.
• Travel as needed, less than 20%.
• Hybrid, minimum two days in office per week, must be local to South Burlington, VT or Englewood Cliffs, NJ offices.

What We Can Offer You

Meet the Women of Customer Development| Culture for Growth| Top Notch Employee Health & Well Being Benefits| Every Voice Matters| Global Reach| Life at Unilever| Careers with Purpose | World Class Career Development Programs| Check Out Our Space| Focus On Sustainability

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.