Sr. Brand Manager OOH

Unilever estácontratando <<Sr. Brand Manager OOH>>

Función:  Marketing 

Reportaa: Director MKT

Scope: Nacional

Localidad:  Tultitlan, Edo Mex

Términos & Condiciones: Tiempo completo, hibrido. No se cubren gastos de relocación.

¿QUIÉNES SOMOS?

¿Quieres ser parte de una compañía que hace la diferencia alrededor del mundo? En Unilever, tenemos un propósito claro - hacer que la vida sostenible sea algo común. A través de nuestras 400 marcas que llegan a 2.5 mil millones de personas todos los días, nuestro objetivo es generar un impacto social positivo a nivel mundial y local.

PROPÓSITO DE LA POSICIÓN 

This role sits in the IC Mexicoteam and willprimarilyfocusoncreatingthegrowthstrategyfor Holanda OOH brands. Specifically, thesuccessful candidate will be upliftingtheportfolio and innovationstrategy, brandproposition, refreshingthecommunications, and collaboratingwithteamstoensurethevisionisexecutedbrilliantlytodelivergrowth. 

PRINCIPALES RESPONSABILIDADES

• Lead business plans and brand strategy for Out of Home brands (Mordisko, Cornetto, Solero and Holanda) delivering brand performance and meeting annual targets. 

• Crafting innovations and communications including strategy, long-term innovation roadmaps, and communication on core. 

• Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)

• Define short- & long-term strategies for the brand across the different channels, with P&L responsibility. 

• Propose brand activity and measurable objectives. Monitors Brand audit, Jobs to be done, Activity plans, financial updates and monitors key indicators to drive brand performance (6P’s). 
  

• Lead the cobrandings strategy with key partners for product development. 

• Together with CSP, sets brand KPI’s and work on relevant plans for key customers and for both channels.  

• Possess a keen understanding of the mexican consumer, strong leadership skills to run projects with big autonomy, and the ambition to drive discontinuous growth. 

¿QUÉ NECESITAS PARA APLICAR A LA VACANTE?

Experiencia/Habilidades

• Substantial years of relevant experience +9 years and a positive track record in consumer marketing across Mexico for Consumer Goods Companies. (Snacking is a plus)

• Experience in leading cross-functional teams, navigating through complexity with speed & agility.

• Ability to guide, lead and develop teams through change and ambiguity.

• An intuition for consumer insights, understanding consumers, and bringing the consumer voice into the work. 

• Positive, assertive yet empathetic leadership, with exceptional ‘soft skills to enable delivery through high degrees of collaboration and partnership, among multifunctional teams and agencies. 

• Extremely high commitment to working with many & different projects, learning fast & delivering quickly. 

• English spoken

• Working knowledge of Traditional Channel is a plus