IC Brand Manager – Frigo, Calippo, Kids & Solero (Refreshment) 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

WHAT WE’RE LOOKING FOR:

We’re looking for a Brand Manager to join our Marketing Ice Cream team in our Barcelona office. You will be leading beloved and iconic brands such as Frigo, Calippo, Twister and Solero. They are a strong Ice Cream portfolio in Spain, with a steady growth rhythm over the last years.

For the coming future, our goal is to continue growing through disruptive & fun innovation, investing in communication and brands love, delivering great end-to-end plans and execution, and making kids, teens and adults fell in love with our brands.

As Brand Manager, you will be the owner of the brands under your scope, leading the development of the national Brand Marketing Plan, within the category plan guidelines, to meet company goals. You will create and implement the plan in the marketplace and monitor performance. Participate in various cross-functional teams –with CMI, Regional & Global Brand Teams, R&D, NRM, Trade Marketing, Sales and externally with Media & PoS agencies. Also, you will lead the innovation agenda for local projects & big regional roll out initiatives.

You will be the voice of your brands! You will share your strategic perspective on performance and respond to category gaps or activation requirements to ensure solid results.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Build the Brand Marketing Plan for the Brands under scope.

• Develop and Implement the Strategy of your brands and for the Refreshment occasion.

• Lead 360 Brand Plan for Spain: Lead Frigo, Calippo, Kids & Solero 360 plan, including media, portfolio management, and alignment with global teams.

• Lead P&L under scope: Oversee the Profit & Loss for the brands under your scope and for the whole Refreshment category, ensuring financial targets are met. Drive growth and profitability of the platform and brands. Recommend solutions and implement improvements to meet annual targets. Monitor performance to implement appropriate plan changes. Provide input to volume forecasting, financial updates and monitor key indicators and drivers of brand performance.

• Excellent competencies in marketing, digital, project development and implementation.

INNOVATION & RENOVATION

• Responsible for portfolio management & performance in the different channels

• Lead Innovation / Renovation programs and multi-functional innovation project teams

• Define short & long term pipeline for the country and influences local and global teams

IMPULSE CO-LEADERSHIP

Together with the Marketing Manager and CSP (Trade Marketing):

• Lead the strategy and development of channel plans for Impulse.

• Set national KPI’s, channel strategy and identify relevant in-store solutions.

• Engage with key customers alongside CD.

WHAT YOU NEED TO SUCCEED

· University degree, with an emphasis in business.

· 5+ years experience with exposure in Brand Building, Brand Development or/and Category Management & Sales Management.

· You are a solid analytical thinker and have a P&L owners’ mindset.

· Business planning and implementation experience.

· Passionate, energetic, results driven individual with proven leadership abilities.

· You are obsessed with agility and simplicity.

· Proficient Level of English and Spanish are a must.

· Ability to lead and motivate a cross-functional team. A supportive team player with a positive can-do attitude.

· Excellent interpersonal skills, organizational skills and creativity.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

• Flexible schedules

• Daily allowances

• Online language courses

• Wellness programs: resources and activities to promote physical, mental, and emotional well-being

• Gympass

• Exclusive discounts on our products and much more!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.