JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.If you are a strong leader with marketing background, you are passionate about FMCG, sustainability and building strong brands then this role is just for you.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE:
Strategic Planning
Creating brand strategyin local stream for the upcoming years
Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed);
Leading brand yearly planning
Operational Planning
Preparing and submitting Activity Plans on brand level. Making sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.
On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours);
Owning and driving preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations.
Operations
Contribution to developing mix & innovation (in cooperation with BG and BU),portfolio management - crafting new portfolio + managing current: listings, de-listings, in-outs, promo SKUs, PPA, limited editions.
Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
Responsible for shares development for dedicated brandby granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation).
Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.
Providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).
Contribution to price monitoring for selected category (positioning vs. competition –SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.
Contribution to execution of Brand Communication/Activation 360 degree. Keeping consistency of brand communication across all communication channels and consumer and shopper touch points.
Communication
Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, briefings.
Big events communication to CD: preparing marketing part and participate if needed.
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Minimal requirements
5years experience of work in FMCG marketing / media
Experience in developing communication assets
Experience in optimizing communication campaigns
Experience in managing complex projects
Experience in work with P&L
Preferred requirements
Experience in product development
Experience in developing TVCs
Experience of work with HC categories will be a plus
Marketing Foundation course completed (or equivalent)
Skills
Crafting JTBDs based on ability to move from surface issue to root issue
Good 6P understanding
Good understanding of penetration laws
NPD project management
Judging creative assets
Developing marketing concepts
Unmissable instore KV development
Briefing creative & research agencies
Data literacy: Nielsen, GfK, AMB, brand health diagnostics
Polish and English language fluency
Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams.
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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