Trade Marketing Channel Specialist (Hipermarkets & Supermarkets)

Looking for Your Dream Job? Join Our Ice Cream Team!

We are looking for Customer Strategy & Planning Hipermarkets & Supermarkets Senior Specialist IC Poland.

Scope: Hypermarkets, Supermarkets, C&C in Poland, Full time

Location: Warsaw

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

Ice-cream business in Poland has a clear goal – grow ahead of the market and play as an growth engine role within EU. One of the key elements of this strategy is winning with our consumers  via a multi-channel play.

If you enjoy analysing and drawing conclusions, finding opportunities, creating channel/customer plans, able to collaborate with multiple cross-functional teams. and you love ice cream, this role is for you.

KEY RESPONSIBILITIES:

• Preparing channel strategy for discounters according to Design 4 Channel Strategy. Actively participating in the IBP( Integrated Business Plan) process, crafting the Trade Category plan and JTBD (Jobs-to-be-Done) per channel and Customer.

• Preparing plans/activities for HMs, SMs, Cash&Carry describing channel demands and category goals.

• Initiating, implementing and execution of prepared activities/plans on channel level. Tracking total category/channel business performance. Monitors category/brand/channel market share, financial and execution performance to address issues and opportunities. Developing channel by seeking and implementing new solutions that increase market shares, turnover and profit.

• Close cooperation with Marketing and CBD in order to develop channel plans/activities (including promo activities).

• Providing Customers/Channels inputs and active participation in BU.

• Control and effective budget management: CPP(Consumer Price Promotions) and BMI(Brand Marketing Investment)

• Responsible for pricing and promo strategy per channel/customer to achieve SPI target

• Defining launch plan for innovation to channel and customers. Create distribution priorities per SKU(Stock Keeping Unit) and track closely TDPs(Total Distribution Points).

• Coordination of department co-operation with internal partners – Sales, Marketing, Planning, Finance, NRM, international teams.

• Representing UL at meetings with external Customers – conferences, galas, workshops

WHAT YOU NEED TO SUCCEED:

SKILLS:

• Excellent analytical skills with ability to finding conclusions and recommendations.

• Good business understanding and P&L fluency.

• Strategic thinking and problem-solving abilities.

• Category growth management

• NRM base knowledge

• Ability to collaborate in cross-functional teams.

• Fluent Polish and English

EXPERIENCES & QUALIFICATIONS:

• FMCG category experience (trade marketing, sales, marketing, catman).

• Customer/Trade marketing role knowledge and/or Customer experience (from customer-facing roles, e.g.: Customer Marketing and Key Account) will be an asset

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  

We Offer You

• Learning environment and personal development.

• A friendly atmosphere and a positive work culture at Unilever (flex working).

• Work on the contract of employment, annual bonus, tool car.

• Attractive benefits package including medical care, retirement package, life insurance, sport package, Unilever shop, access to learning platform, access to Legimi, psychological support via EAP platform and many more!

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.