Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager – E‑Commerce & Social Commerce

BACKGROUND AND PURPOSE OF ROLE                                   

The Channel Strategy and Shopper Marketing Manager for E‑Commerce & Social Commerce delivers consistent, competitive, and profitable growth by translating the Beauty & Wellbeing brand strategies into holistic category growth programs across pure‑play e‑commerce, omni‑e‑commerce, quick commerce, and social commerce platforms.

This role requires an in‑depth understanding of category‑channel portfolio opportunities and competitiveness within digital and social commerce ecosystems. The role develops and deploys strong shopper and trade marketing programs that activate the digital 4Ps tailored to each platform’s algorithms, shopper behaviors, and content dynamics, ensuring investment efficiency and strong ROI.

ROLE & RESPONSIBILITIES

- Develop and deploy the category growth strategy for Beauty across E‑Commerce and Social Commerce platforms.

- Lead the creation of category commercial plans and define investment and promo models to deliver profitable digital growth.

- Define execution blueprints for the digital shelf and social commerce path‑to‑purchase.

- Champion the voice of the digital shopper and key platform partners.

- Collaborate with cross-functional teams to drive the e‑commerce & social commerce agenda.

- Lead retailer and platform partnerships to unlock category opportunities.

- Key targets: digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI.

ESSENTIAL SKILLS

- Strategic, collaborative, proactive, digital‑savvy, data‑driven, creative.

- E‑commerce and social commerce‑savvy; understanding digital shopper missions and conversion levers.

- Data‑driven creator; translating platform analytics into insights.

- Curious and innovative; explores emerging formats and tools.

- Strong business acumen and ownership mindset.

- Strong project management and communication skills.

- Strategic influencing.

TECHNICAL SKILLS / BACKGROUND

- Bachelor’s degree in Business, Marketing, or related field; MBA is an advantage.

- Minimum 5-8 years of experience in FMCG or Retail, with at least 3-5 years in eCommerce key account roles. Experience in Ecommerce platform is a plus.

- E‑commerce category management and E‑commerce shopper & channel marketing

- Social commerce marketing

- Digital shelf management

- Familiarity with analytics tools and platform dashboards

- Digital marketing and D‑commerce knowledge

- Industry background: beauty & personal care, FMCG, digital retail, social commerce

- Highly analytical, data-driven, and results-oriented.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.