CLEAR Vietnam Brand Lead

CLEAR Vietnam Brand Lead

Reports to: Vietnam Hair Demand Creation Lead

Job Location: Ho Chi Minh, Vietnam

Relocation Terms: Local Terms

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE 

• The Brand Lead, reporting to the Demand Creation Lead, acts as the brand custodian for CLEAR Vietnam. You are responsible for the equity, growth, and social-first strategy of their assigned brand(s).

• The Brand Lead is the driving force behind crafting and executing a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives.

• The Brand Lead is responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives.

• The Brand Lead is the primary escalation point for all PR, community and reputation management issues related to their brand(s).

• The Brand Lead is also responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement.

MAIN RESPONSIBILITIES

• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.

• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.

• Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.

• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.

• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

• Act as the primary escalation point for all public relations (PR) and reputation management issues related to assigned brand(s), developing and executing strategies to protect and enhance brand image.

WHAT YOU NEED TO SUCCEED

Experience

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.

• Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).

• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.

• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.

• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Additional Desirable Experience

• Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.

• E-commerce Experience: Experience developing and executing e-commerce strategies, managing online sales channels, and optimising the digital customer experience.

• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.

• Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.

Skills

Strategic Brand Management:

• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.

• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Marketing & Innovation:

• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.

• Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.

Leadership & Collaboration:

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.

• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.

• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.

Financial & Analytical Acumen:

• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth.

• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights