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Customer Activation & Trade Specialist

Catalonia, Spain

Professional seated at a conference table with laptops and a presentation screen in a modern office setting
Job ID:
R-1177210
Date posted:
03/13/2026
Job Type:
Full time
Job Category:
Customer Development

Job Details

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Join us as Customer Activation & Trade Specialist

Function: Customer Development

Reports to: Alexia Aulina

Scope: Local – UFS Spain

Location: Barcelona - Vila decans

Terms & Conditions: Full time, needs to have the right to work

JOB PURPOSE

This role exists to report to the CD Excellence team at Unilever Food Solutions Spain, the food division specializing in the HORECA channel, you will develop and implement the trade marketing strategy for the various Route to Market channels (Independent Retailers and Cash & Carry), generating activation tools and plans for the internal and external sales force. You will contribute to the creation of promotional activities at the point of sale, category-specific activation calendars, and brand positioning, as well as the medium- and long-term strategy for the restaurant channel.”. You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

  • Analyze the Distribution channel at the Sell-in and Sell-out levels.
  • Monitor and evaluate product availability across different channels, using relevant metrics (KPIs/OKRs) to drive continuous improvement.
  • Support the definition and monitoring of the promotional calendar (DSR Incentive + Sell-in and Sell-out Promotion).
  • Support the Key Account Manager (KAR) team and Point-of-Sale Managers in the execution of the trade plan. Design and implement sales scripts and tools.
  • Develop and create point-of-sale (POSM) visibility materials with creative agencies.
  • Support multi-category and multi-channel departmental projects (Newsletter, UFS Cloud).
  • Manage stockouts and excess stock to minimize obsolescence.
  • Foster a culture of excellence, collaboration, and responsibility within the team.

REQUIRED QUALIFICATIONS

  • Bachelor's degree in economics, Marketing, Business Administration, or a related field.
  • Ability to lead and coordinate diverse projects with multidisciplinary teams.
  • Experience in the Food Service/Out-of-Home channel.
  • 3 years of experience in Trade/Customer Marketing at an FMCG company.
  • Proficiency in Microsoft Office.
  • Strong analytical, organizational, planning, and project management skills.
  • Fluency in English is essential.
  • A proactive individual with strong communication and interpersonal skills, passionate and eager to work as part of a team in a multinational company

PREFERRED QUALIFICATIONS

  • Passion for food and culinary lifestyle

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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