Nigeria Customer Strategy and Planning Manager BWPC

Lagos

Professional seated at a conference table with laptops and a presentation screen in a modern office setting

Job ID:: R-1184715
Date posted:: 07/13/2026
Job Type:: Full time
Job Category:: Marketing

Unilever is currently hiring for a Customer Strategy & Planning (CSP) Manager, Beauty & Wellbeing and Personal Care (BWPC)

Function: Customer Development
Reports to: Head of Demand Creation BWPC East & West Africa
Scope: Local
Location: Lagos, Nigeria
Terms & Conditions: Full-time; Permanent

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

About the Role

We're looking for a commercially driven and highly analytical Customer Strategy & Planning (CSP) Manager to drive category growth and channel excellence across the Beauty & Wellbeing and Personal Care portfolio in Nigeria.

This role is accountable for developing and executing winning channel and category strategies, delivering best-in-class customer and shopper insights, and ensuring strong alignment between Customer Development, Brand, Category, and Supply Chain teams.

The successful candidate will serve as the voice of the customer and shopper, helping shape commercial decisions that drive brand penetration, profitable growth, and execution excellence across multiple channels.

Key Responsibilities

Sales & Operations Planning (S&OP)

Lead consolidated Customer Development input into the S&OP process.
Own and drive monthly and quarterly business performance.
Represent customer and shopper perspectives within forecasting and demand planning discussions.
Leverage consumer and market insights to improve forecasting accuracy and business decision-making.
Drive alignment between commercial teams and supply chain priorities.

Channel & Category Strategy Development

Develop and execute channel and category strategies that deliver annual business targets.
Partner with Brand and Category teams to ensure customer and channel priorities are fully embedded in business plans.
Identify growth opportunities across traditional trade, modern trade, e-commerce, and emerging channels.
Drive execution excellence through the effective deployment of the 6Ps.

Innovation & Project Management

Provide strong customer input early in the innovation funnel.
Act as the voice of the customer during market deployment decisions.
Ensure launch plans are optimized for successful customer and shopper execution.
Manage key customer objectives including distribution, pricing, assortment, merchandising, and visibility.

Integrated Business Planning

Represent customer and channel needs within innovation and renovation business cases.
Provide input on pricing, trade margins, category management, and channel opportunities.
Lead Customer Development contributions to Integrated Business Planning processes.
Support category growth plans through robust channel and customer insights.

Net Revenue Management & Trade Investment

Lead customer and category conversations relating to profitable growth.
Drive the optimal mix across packs, SKUs, channels, and customers.
Ensure effective management and allocation of trade investment budgets.
Develop channel-specific strategies that improve availability, assortment, and execution quality.

Category Leadership

Develop compelling channel strategies and blueprints across traditional, modern, and digital channels.
Drive category growth through clear understanding of shopper missions and channel opportunities.
Support the transition from channels of today to channels of the future.
Enable in-market execution to unlock sustainable growth across brands and categories.

Required Qualifications

Bachelor's Degree in Business, Marketing, Commerce, or a related field.
Minimum of 7 years' experience within Sales, Marketing, Customer Development, Trade Marketing, Category Management, or Customer Strategy & Planning.
Strong experience in Category Management (CATMAN).
Experience in Shopper Marketing and Field Sales environments.
Proven project and innovation management capability.
Strong understanding of Shopper Toolkits and Design for Channels principles.
Demonstrated Net Revenue Management (NRM) experience.
Strong commercial, financial, and analytical capability.
Excellent stakeholder management and influencing skills.
Proven leadership and people management experience.
Ability to operate successfully within a fast-paced and complex commercial environment.

Why Join Unilever?

Work for one of the world’s most purpose-led and trusted brands.
Drive meaningful impact on business capability and performance.
Be part of a supportive, culture‑driven environment that values people and growth.
Enjoy opportunities for regional exposure and professional development.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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