Assistant Business Development Manager

JOB TITLE: ASSISTANT BUSINESS DEVELOPMENT MANAGER - FOODS

SCOPE: SINGAPORE

UNILEVER INTERNATIONAL IS...

We treat our business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Glow & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

We are 1bn+ , fast growing, hyper agile. Our role is to challenge the status quo, identify new opportunities to grow, deeply collaborate with the BG/BU and serve underserved consumers, channels, customers, geographies and categories.

Our next mission is to go from 1bn+ to 5bn and become a role model CPG organisation in 3 key areas – purposeful marketing, digitization and making UI the best place to work.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference through 5 traits of – 1. hunger for growth 2. Working and winning together 3. Passion for execution 4. Consumer and Customer obsession 5. Nurturing our tribe.

We will be the fastest route-to-market globally;

We go where no (man, woman or distributor) has ever explored; Impossible is an opinion, not a fact; Speed is our currency; When brands are built right, they can last a lifetime.

ABOUT UI

UI will own and drive the growth from 1bn to 5bn by

• Building leading market share positions in S.M.I.L.E. ( Small Island Landlocked & Extreme) geographies to serve underserved geographies  - combination of digital + in store execution

• Serving underserved diaspora and religious population with the right innovations, festival marketing activation and building a strategy to serve these underserved consumers

• Creating new innovations and marketing programs to serve underserved channels such as Corporate Partnerships, Govt ^ & NGO (GIN), Cross Border ecom, Discounters etc

• Serving underserved brands by building a global model to seed, incubate and scale brands especially in Health and beauty, Ecom and modern trade

• Building new niche and underserved categories like lip care, hand care, sun care, face care, dressings in D&E, Surface cleaning etc

THIS ROLE IS IMPORTANT BECAUSE...

• You will own the development of the Joint Business Plan(JBP) with each customer and is responsible for the delivery of sustainable and profitable growth across all retail touchpoints.

• You will play an important role to gain strategic alignment both internally, with key stakeholders BU marketing, BG and Customer Operations/Supply Chain, and externally with the Customer to build the JBP

• You will own the volume and spend forecasts aligned to S&OP process at total business level, which includes the media and promotional budget end-to-end.

• UI’s future growth will come from brand building at scale in the market by being the best in class in global digital marketing across search, social, performance marketing and moving to the final ultimate phase of direct to consumer and first party data

• The No.1 Responsibility for the ABDM is to scale brands in market to become segment and channel leaders globally in key markets

WHERE THE REAL MAGIC HAPPENS...

• You will lead and manage Distributor, ensuring that it is optimised based on the changing nature of the retail landscape to remain ahead of the curve as market leaders. Drives continuous improvement in how we execute through thought leadership, data and insights and test and learn environments, pioneering new ways of working.

• Localises the Country Category Growth Strategy and deploys the commercial in-market Execution Plan that is aligned to overall BU strategy.

• Drive the dynamic resource allocation of core Unilever capabilities across channels and customers and deploy budgets accordingly.

• Own the local market execution of Unilever initiatives and work to integrate Channel/ Customer key requirements upstream into the BU

• Collaborate with BG/ BU to understand and address Customer category needs and work to localise growth strategies and innovation / renovation roadmap plans.

• Responsible for defining and executing growth strategies for Unilever through the 5 Levers of NRM: Brand Portfolio Pricing, Pack Price Architecture, Active Mix Management, Promotion Management and Trade Spend Translation.

• Critical end to end business planning including the Sales & Operation Planning process.

• Run standardised planning operations leveraging technology and scaleable processes to provide visibility on risks and opportunities across customers and channels.

TO BE A STAR YOU'RE LIKELY...

• Be a strategic, highly adaptable and entrepreneurial person

• Embrace a high growth mindset, with strong love for consumers, shoppers and customers

• Have excellent financial acumen and analytical skills

• Have excellent communication, negotiation and influencing skills with senior stakeholders

• Have experience working and leading in cross-functional teams

TO BE GREAT AT THIS, YOU’LL HAVE…

With at least 1 to 3 years’ experience in FMCG industry in building brands globally, driving digital marketing, Customer Development and Trade Marketing

• You are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessed

• Strong network with customers and senior stakeholders in the unilever business

• Deeply collaborative and work and win with others

• Have attention to detail and have a passion for execution

TO APPLY

Please apply online by clicking on the “Apply” button. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system, and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

In line with Singapore Government regulations, we are committed to giving priority to local Singaporean candidates during our hiring process. Applications from foreign candidates will be considered if suitable local talent is not available.

Thank you for your interest and application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.