CBD Cuentas WHLS KAE
Baja California, Mexico
- Job ID:
- R-1172641
- Date posted:
- 01/09/2026
- Job Type:
- Full time
- Job Category:
- Customer Development
Job Details
CBD Cuentas WHLS KAE
Función: CD
Scope: Local
Localidad: Tijuana
Términos & Condiciones: Tiempo Completo.
PROPÓSITO DE LA POSICIÓN
Unilever es el lugar donde puedes hacer realidad tu propósito con el trabajo que haces: crear un mejor negocio y un mundo mejor.El propósito de la posición es el desarrollo de clientes con la implementación correcta de la estrategia por categoría. Ejecución de planes comerciales para clientes con los difernetes formatos de venta como Mayoreo, Rutas de Dsitribución, Minisupers y Cash & Carry, con el objetivo de lograr crecimiento en cada una de las categorías en términos de Sell in, Sell out, Distribución Numérica y Rentabilidad, desarrollando estrategias de acuerdo con las necesidades del mercado y a los objetivos por categoría. Importante estar siempre en el front line para Identificar las necesidades del cliente y consumidores de sus formatos de venta para el desarrollo en conjunto con las categorías de los planes para el cubrimiento de objetivos. Gestión correcta de cartera. Ejecución perfecta del plan promocional en punto de venta. Negociación con clientes de planes de crecimiento. Desarrollo del equipo de asesores de venta.
PRINCIPALES RESPONSABILIDADES
· Manejo y uso de Data analytics para convertir las necesidades del cliente y mercado en oportunidades y acciones por categorías.
· Implementación de la estrategia de cada categoría para lograr crecimiento en SO y en Distribución numérica de las prioridades por categoría
· Seguimiento al Plan de Crecimiento Anual, identificando las áreas de oportunidad por categoría para lograr los objetivos anuales.
· Seguimiento al Proceso de Cartera para alcanzar el objetivo de overdue mensualmente
· Identificar Full Pack plan de las prioridades participando de manera conjunta con CSP en la definición de la estrategia para ejecución con el cliente
· Capacitación a la fuerza de ventas y seguimiento a través de visitas semanales a las sucursales de la ejecución correcta de planes
· Ejecución del max de mix para asegurar mayor rentabilidad del canal de Mayoreo, Rutas de Dsitribución, C&C y Minisupers.
· Manejo de planogramas de autoservicios para implementar en clientes minisúper y Cash & Carry.
· Manejo de promotoría para asegurar la ejecución en minisúpers y Cash & Carry.
· Manejo de Power Bi para realizar diagnóstic de SO e identificar áreas de oportunidad por categoría.
· Visita a cada CEDIS del cliente para asegurar la correcta comunicación de estrategia y planes por categoría
· Seguimiento mensual al P&L del cliente para identificar oportunidades y definir plan de acción de mejora
EXPERIENCIAS Y CALIFICACIONES
·Carrera terminada en Mercadotecnia, Ventas, Negocios Internacionales o Administración
· 4-5 años de experiencia
· Conocimientos en finanzas
· Manejo de Excel (Manejo de Tablas Dinámicas y Bases de Datos)
· PBI, Power Point, NIELSEN
· Habilidades para desarrollo de mercados.
· Habilidades de negociación, liderazgo de equipo
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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