Roles:Wall’s Snacking Ice Cream Assistant Brand Manager
Brand: Wall’s
Scope:UK/Permanent/Full time/Regular
Reports to: Wall’s Senior Brand Manager
Location:UKI Head Office
Terms & Conditions: Local conditions apply
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
ABOUT WALL’S:
Wall’s is an iconic, and the most salient ice-cream brand in the UK, purchased by almost a third of UK households. Founded in 1922 in the UK, Wall’s has grown from selling ice-cream via hourse and cart through the streets of London to now being a global leader of the ice-cream industry; with the brands innovative approach leading to the current portfolio having products and flavours to cater for every occasion and appealing to broad audiences. Within Wall’s sits some of the UK’s most recognised and delicious ice-cream products, including Cornetto, Feast, Twister, Calippo and Solero.
This role will have cover multiple Wall’s brands, but will focus on Cornetto, the biggest Wall’s brand, and the leader in its category. Cornetto is known for its distinctive marketing communication, heroing the nostalgic “Just One Cornetto” song and delivering market making innovations, including Cornetto Soft and more recently, Cornetto Max.
JOB PURPOSE:
Being the biggest Wall’s brand, Cornetto is crucial to long-term success of the total UK Ice-Cream business; needing to execute some of the biggest marketing campaigns and delivering market making innovations. As a result, we are looking for high performing, driven candidates that demonstrate strong leadership and project management skills, with a real passion for consumers. In ice-cream, we welcome curious creative self-starters with a passion for brands and snacking culture. The ideal candidates will drive the business and projects forward through strong commercial accumen and communication skills, ability to collaborate with internal and external stakeholders, a curious mind to stay up to date with consumer needs and have strong attention to detail to ensure flawless execution of our brand strategies. We are looking for a candidate who has hunger to learn, with existing understanding of the fundamentals of brand management, including brand communication and in-market execution.
If you’re someone who is keen to learn, thrives in a fast-moving environment, turns challenges into decisive actions and will bring a strong team spirit, then we want to hear from you.
WHO YOU ARE & WHAT YOU WILL DO
This is an exciting and unique opportunity that gives the successful candidates the opportunity to workon an iconic global brand. This positionwill be primarily focused on supporting the growth of Wall’s through flawless execution of innovation, renovationsand in-market execution across all consumer touchpoints.
KEY RESPONSIBILITIES:
Lead crucial rennovation and innovation project end-to-end, including innovation strategy, business cases, consumer research and crafting supporting activation plans.
Assist the delvement of unmissable ATL marketing campaigns, leading certain channels or brands. Partnering closely with media and digital expert teams ot ensure flawless execution in market, ensuring consistent creative brand experience across channels and touchpoints.
Support with the commercial delivery of the brand, including monitoring/reporting of in market performance & ownership of forecast assumptions.
With closely with customer teams, including in-home, away-from-home and d-com to identify and action growth opportunites.
Support development of annual brand strategies.
Present brand plans to external customers and internal UK & Global stakeholders.
Management of feedback from quality & consumer engagement teams.
And most importantly, be consumer and category obsessed. Be curious about trends & competitor activity, building a deep understanding of the Ice-Cream category and what drives success.
WHAT YOU’LL NEED TO SUCCEED
You’re a born leader: This position requires leadership & influencing skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies.
You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey.
You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”.
You are creative with a passion for creating impactful marketing campaigns.
Strong business acumen with strong analytical skills and attention to detail.
Hungry for growth with founder’s mindset– someone who seeks out the opportunities and wants to try/learn/test new things and push boundaries.
Consumer love – constantly curious and hungry to keep up to date with market insights.
Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
Highly articulate and able to influence a wider range of stakeholders
IT literacy & Nielsen/Kantar understanding.
ADDITIONAL INFORMATION
As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.
Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We take pleasure seriously. Join the Ice Cream team now!
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