Associate Director, Measurement and Analytics

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business.We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are ready to lead as a subject matter expert in research, insights, and advanced analytics, shaping Personal Care’s measurement vision and driving performance through data-driven optimization, then this role is just for you

The Associate Director, Measurement and Analytics will act as the primary subject matter expert and leads efforts across research, insights, measurement, and data management as a leader of Personal Care’s Media and Marketing Capability (M&MC) team. You will shape Personal Care’s measurement vision, identifying new cutting-edge tools to sharpen measurement of ROI and identify insights that drive performance and enable optimization of Unilever’s investments.

This Associate Director will closely align with and advise key internal stakeholders as well as outside business partners to maximize the use of media and marketing analytics in support of the commercial Personal Care business. This is a high visibility role with exposure to senior leadership and meaningful contribution to the Personal Care strategy and Unilever’s new Culture at Scale engagement model. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• ​​Manage an experienced Measurement and Analytics Associate and work with Digital Marketing experts

• ​Report into Chief Media and Marketing Capability Officer and sit on M&MC leadership team

• ​Own design and refinement of the M&MC Measurement framework including Fast Signals and Rapid ROI, including development of new tools and performance practices

• ​Own stakeholder reporting of media investment performance and competitive spend analysis to key stakeholders

• ​Own development of measurable KPIs for goal setting and learning agendas 

• ​Analyze Rapid ROI data to generate insights, articulate them clearly by telling a story and identify the ‘so what’ to drive media optimization

• ​Support and collaborate with Personal Care marketing colleagues and agencies as expert on measurement and insights

• ​Own all insights and measurement around Social First

• ​Operate as a leader within the M&MC team on the strategy, planning, analysis, and execution of key projects, including custom consumer insights, brand and partnership studies, and cross-channel media measurement projects

• ​Collaborate with Data & Analytics (D&A) to drive automation of data input and data output (data input – automation of data for modeling; data output – dashboards, visualization, automation of insights through GenAI development, etc)

• ​Lead partner research and measurement initiatives across Marketing & Media, acting as a strategy consultant in support of partner management, business development, and media teams to proactively identify opportunities and needs 

• ​Serve as the primary internal point of contact for knowledge and guidance around trends in consumer research, media measurement and industry intelligence, resources, and capabilities 

• ​Manage relationships with research, media and influencer agencies

• ​Identify opportunities to expand capabilities through exploring new vendors, methodologies, and tools/resources 

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WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

​​General Requirements

• ​10 or more combined years of experience in any of the following areas: consumer insights, market research, data analytics, media analytics

• ​Bachelor’s degree required

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​​Skills

​​Analytical Skills

• ​Proficient with MS Word and PowerPoint. Skilled with Excel

• ​Exceptional problem-solving and critical thinking skills. Strong ability to make sense of large amounts of data and package insights from both syndicated and primary data resources

• ​Ability to learn new tools quickly and often independently with minimal formal training 

​Communication and project management

• ​Strong verbal and written communications skills with ability to convert complex findings into insightful, concise, and easily digestible e-mails, reports and presentations 

• ​Must have strong organizational skills and be detail- and process-oriented

• ​Ability to manage research & measurement budget and prioritize projects based on team and partner needs 

​Data Skills

• ​Experience handling and joining large data sets for displaying via a data visualization tool (like DOMO, PowerBI) is a major plus

• ​SQL and other coding experience is preferred

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Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Pay: The pay range for this position is $138,900 to $208,300. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.