Associate Marketing Manager - UI Foods, Multicultural

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UNILEVER INTERNATIONAL IS…

Unilever International (UI) is the dynamic white space partner for Unilever, operating across numerous countries worldwide. Established in 2012, UI was created to cater to emerging and rapidly growing geographies, consumers, customers, and channels driven by trends such as globalization, migration, travel, and digital commerce.

PURPOSE OF THE ROLE...Who You Are & What You’ll Do

For the Foods business in North America, UI’s mission is to bring authentic flavors from around the globe to serve diaspora consumers in US and Canada. Our portfolio boasts best-selling products from Asia, Latin America, Europe, and beyond, including Knorr Chicken Powder, Knorr Sinigang Tamarind Mix from the Philippines, Bru Coffee from India, Naturas Ranchera Sauce from Costa Rica, and Maizena Cornstarch from Mexico to name a few. As the Associate Marketing Manager, you will lead the end-to-end marketing initiatives for one of our assigned portfolios, encompassing brand planning, media planning, digital, social, and in-store execution in the US and Canada.

• You’ll play a strategic role in brand management, engaging in both long-term and short-term planning.
• You’ll pioneer brand seeding models and leverage digital and shopper marketing to build brands rapidly.
• You’ll partner with sales teams to analyze the market and lead cross-functional UI teams to swiftly and effectively launch innovations and activations

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead strategic planning & management for the assigned portfolio.
• Lead consumer and shopper demand generation through media, social content, field marketing & shopper marketing
• Manage regular communication & alignment with global teams & local US/Canada Foods team.
• Analyse IRI/Nielsen/Numerator data, secondary sales, consumer research and different digital tracking tool to drive brand performance and take corrective actions wherever needed.
• Budget Management: Planning and regular tracking of BMI spends
• Support and lead cross functional teams to deliver common objective

WHAT YOU NEED TO SUCCEED

• Demonstrate a proactive, collaborative, resourceful, and "can do" attitude.
• Ability to thrive in a fast-paced team environment with demanding project schedules.
• Exhibits a balance of strong business acumen and a passion for creative development.
• High attention to detail, process-oriented, and a motivated self-starter.
• Possesses advanced project management and strategic thinking skills.
• Experience in innovation and communication development is a plus (e.g., writing insightful briefs and concepts, developing business cases, etc.).
• Proven ability to lead cross-functional teams while working with and influencing stakeholders.
• Displays excellent influencing and communication skills towards stakeholders and leadership teams.
• Experience in multicultural marketing or Hispanic marketing.
• Ability to communicate well in Spanish is going to be a big plus.

Experiences & Qualifications & Skills:

• Minimum 2-3 years of marketing experience in a brand management role.
• A bachelor’s degree in any discipline. MBA is highly preferred.
• Proficiency in Excel, Power point is a must.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Unilever’s Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.