Ice Cream US Performance/Engagement ABM Popsicle/GH

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The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

Background & Purpose of the Job
Popsicle and Good Humor are two of the oldest, most loved brands in the ice cream category. From fun co-branded flavor partnerships like Spongebob, Minions and Reese’s to classics like Strawberry Shortcake and Creamsicle, these brands appeal to consumers from age 6 to 96! Ice Cream is a category with complete interdependency between supply chain, customer marketing, finance and marketing. As such, this role will flex across the traditional brand marketing roles to help drive the business forward.

The ideal candidate will drive the business with out-of-the-box ideas, strong leadership of the cross-functional team, and by challenging the status quo to get things done more efficiently. In this role, you’ll handle forecasts, agency relationships, and data analysis for the Popsicle & Good Humor business. The person who will be successful in this position is motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth. Close and collaborative work across our Brand Innovation team and Performance/Operations team are a must. Only as a team will we accomplish what we need to in the face of some of the hardest competitive intensity in the category. This will be a very rewarding position - results are immediate and recognizable in-market. The team is fun and has a glass half full attitude. The same attitude needs to be present in the applicant.

Who You Are & What You’ll Do
As an Associate Brand Manager in Ice Cream operations, this candidate is responsible for the day-to-day management of the US business for one of Unilever’s largest global brands. Working directly with our cross functional teams, this candidate will have the opportunity to craft and execute winning strategies in the marketplace. Candidates require confidence to lead internal and external teams, a bias for action, a heart for the consumer, and an ability to manage and navigate through a complex system.
• Assist in the development and execution of brand plans to deliver against growth and profit targets including launching innovation and driving the core
• Day-to-day lead/liaison with all agency teams bringing the paid, owned, and earned plan to life for the brand
• Translate consumer insights into effective channel-specific strategies that drive market share goals across channels.
• Manage the marketing budget, enabling the brand to get the most out of its resources and meeting financial targets 
• Prepare and interpret market research analysis, analyze, and forecast results and trend
• Deep understanding of the competitive and customer environment including syndicated data and share analysis
• Partner with customer and channel development team to land new innovations and in-market strategic activity
• Champion the digital transformation of the brand across all owned platforms
• Develop annual and long-range brand plans and assist in the preparation of the presentation
• Support and champion our brand strategy, marketing principles, and organizational values.

What You’ll Need To Succeed
• Bachelor degree required, MBA a plus
• 3+ years’ experience in Brand Marketing, preferably CPG
• Strong analytical skills
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management & leadership skills
• Clear demonstration of consumer first mindset
• Experience/ability leading cross-functional teams, agencies and media partners 
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic environment, and to provide innovative approaches in a team-based structure