About the Role...
- Assist line manager in formulating and delivering effective sales & marketing strategies and plan to achieve business objective
- Responsible for brand building & management (including product innovation and renovation)
- Initiates and manages programs or projects on a timely basis that complement approved strategies. Planning and execution of full range of marketing activities, e.g. advertising, branding, CRM, PR, KOL & KOC handling, social and digital marketing, etc.
- Work with Line Manager and global team to transfer category visions and plans into local marketing business plan
- Work closely with cross category Task Force team to formulate annual brand plan & 4-8 Quarter Activity Plan (including innovation launch & brand activation) for assigned categories
- Prepare adequate business data analysis to facilitate team understanding of brand performance and discuss action plans
- Identify relevant market and consumer insights and turns those insights into opportunities to satisfy customer needs
- Independently manage brand A&P planning, spending and monitoring
- Assist to handle P&L and business case
About the Person...
- Degree holder or above in Marketing or related disciplines
- A minimum of 3 years FMCG or MNC brand marketing experience
- Experienced in handling Personal Care or Beauty Industry
- Skills in building local understanding, brand marketing plans, monitoring & implementing solutions
- Good at managing launch / re-launch plans with excellent communication deployment
- Innovative and drive for changes
- Digital savvy
- Data sensitive and strong analytical skills with good business acumen
- Excellent project and time management skills
- Strong communication and presentation skills in both written and spoken English and Chinese
- Positive thinking
- Proactive, self-motivated, and good leading skills to achieve goals
- Able to work under pressure to meet tight deadline and master complexity
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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