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Inhome Innovation

Job ID:
R-76543
Category:
Marketing
Location:
Istanbul, Istanbul
Date posted:
04/29/2025
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Scope: Assistant Brand Manager, Inhome Innovation

Location: Umraniye, Istanbul

Terms & Conditions: Full time

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

KEY RESPONSIBILITIES:

  • Leading Portfolio Strategy​ and Portfolio Transformation & Innovation Projects on regional basis for 2026 & onwards:
  • Leading Global Big Bets for the region both strategically and operationally
  • Creating Regional Big Bets (from idea to launch) by looking into market realities & consumer needs.
  • Leading white space projects for categories
  • Design and align the strategy and 12 quarter plans per market & own the destination portfolios per cluster.
  • Leading Purposeful Communication Campaigns & land brand purpose via communication & activation campaigns in different countries of the region.
  • Leading regional BD budget, tracking MCO spent and activities vs Target & key contact between regional & global teams on future-planning.  
  • Leading Portfolio Innovation Platform with senior stakeholders from clusters & cross functions participation.​
  • Coordination of sustainability plans per MCO to identify regional communalities.
  • Key contact on regional consolidation between countries & global team.

WHAT YOU NEED TO SUCCEED:  

You are curious, unconventional & courageous. 

Bringing the future forward and the outside in; encouraging experimentation and intelligent risk-taking, you invest time inside and outside to understand the needs of consumers with a keen eye for spotting and identifying trends. 

You are a change agent.

As someone who explores the world around them and an early adopter of trends; you learn from the past, envision the future, having a healthy dissatisfaction with the status quo. You engage a range of different partners, building a collaborative eco-system for change. Inspiring powerful teamwork and collaboration, harnessing the power of the food brands collective to drive for better results. 

SKILLS:

EXPERIENCES & QUALIFICATIONS:

  • University degree in related fields.
  • Up to 2 years of working experience in FMCG
  • Fluent in English

WHAT YOU CAN EXPECT:

  • A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. ​
  • Career without limits—42 markets, international opportunities, and fast tracked growth. ​
  • A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​
  • A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

We take pleasure seriously. Join the Ice Cream team now!

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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