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Brand Manager - Ice Cream

Job ID:
Kuala Lumpur, Kuala Lumpur
Date posted:
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About the Brand

Ice Cream houses have some of the most iconic brands in the world – Magnum, Wall’s, and Ben & Jerry’s. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier moments within the communities where we operate and continually innovate to bring ice creams that excite.

About the Role

Ice Cream plays a key role in driving strong growth momentum in the region and we need great people to help us achieve it. We are looking for a driven, proactive, creative and resourceful Brand Manager who will make this ideal future a reality for the business. The successful candidate will be responsible for building stronger purpose-driven brand equity for our brands (“Happy People, Happy Planet”), driving brand power, innovation, branding, communication and performance tracking and ensuring excellent consumer experience across the full funnel and partnering with markets for strategy deployment to propel the growth of Ice-Cream. The culture is key and we are looking for someone who enjoys bringing their best self to work and their team.

Purpose of Role

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We're looking for a driven, proactive, creative and organized Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Team Structure:

  • Reporting to: Marketing Manager/ Senior Brand Manager
  • Direct reports: NA
  • Indirect reports: NA

Key Responsibilities:

  • Lead the development of the Integrated Business Plan of the assigned brand portfolio.
  • Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
  • Lead in budget planning, innovations, activation, advertising, and promotion for the deployment of a Brand Marketing Plan OTIF.
  • Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
  • Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
  • Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.
  • Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  • Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
  • Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
  • Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:


  • Global Brand custodians
  • Local and Global Cross-functional teams – Trade Marketing, Supply Chain, Finance, Customer Development/Sales, Regulatory & Legal, R&D and Regional Innovation
  • Local marketing expert team (Market Research, Digital, Media, etc)


  • Customers, Creative, Media, PR and Digital agencies, Tech Partners


No travel is required.

Essential Experience/Skill/Knowledge:

  • Bachelor’s Degree in Marketing or equivalent.
  • Minimum 5 years experience in brand/product management/marketing, preferably in the consumer goods industry. 
    • Marketing leadership experience.
    • Proven track record of delivering topline and marketing KPIs (driving share and penetration).
    • Leading a cross-functional leadership team.
    • Experience in managing agencies
    • Experience in managing digital channels and programs: Digital demand creation and fulfillment.
  • Proven experience in developing and implementing effective and integrated brand plans.
  • You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
  • You embrace a high growth mindset with strong love for consumers, shoppers and customers.
  • You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
  • You are equipped with media savvy particularly in digital marketing and know-how.
  • You are experienced in proven project and budget management.
  • You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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